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Analisis Model S-O-R pada Hari Belanja Online Nasional dengan Peran Price Sensitivity sebagai Mod…
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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Damar Sumeru)
Digital Marketing Strategy (Branding and Positioning) for Kelucung Beach Tourism Attraction at Ta…
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(Dewantara, Made Handijaya) (Cahyani, Tri Ayu Intan)
Affective Destination Image within the "Feel the Rhythm of Korea" Campaign: An Examination of Emo…
1
(Dewantara, Made Handijaya) (Putri, Stephanie Gunawan)
Trailer Film dan Komunikasi Pemasaran Digital terhadap Niat Menonton Film di Bioskop: Studi denga…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Rambat Lupiyoadi (Penguji)) (Siwi Hershita Danti)
Perbaikan Service Process, Pengembangan Media Promosi, dan Mendesain Packaging Produk UMKM Bakmie…
1
(Sisdjiatmo K. Widhaningrat (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Fandis Ekyawan (Penguji)) (Abdel Renzy Lubis)
Optimalisasi Saluran Promosi Instagram dan Saluran Distribusi dengan Penggunaan E-Commerce Platfo…
1
(Hasnul Suhaimi (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Lily Sudhartio (Penguji)) (Nabila Putri)
Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions
1
(Yang, Sha) (Ducarroz, Caroline) (Greenleaf, Eric A)
The role of information in the gender gap in the market for top managers: Evidence from a quasi-e…
1
(Tsolmon, Ulya)
An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts
1
(Tsiros, Michael) (Laran, Juliano)
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion St…
1
(Inman, J. Jeffrey) (Sam K. Hui) (Huang, Yanliu) (Suher, Jacob)
Promoting Small and Medium Industries: The Korean Experience
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(Yun, Yeo-Gyeong)
Analisis Penerapan Strategi Promosi Di Industri Fintech Syariah: Studi Kasus Pada PT Qazwa Mitra …
1
(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Muhammad Syauqi Firdaus)
Bank Market Outlook and E-Commerce in Indonesia = Prospek Pasar Perbankan dan Promosi E-Commerce …
1
(Lenny Suardi (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Fanny Martdianty (Penguji)) (Arfa Raygianto)
Analisis Pengaruh Scarcity Promotion Pada TikTok Live Streaming Shopping Terhadap Customer Purcha…
1
(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Riffely Dewi Astuti (Penguji)) (Dhavina Indira Gunawan)
Optimal Design of Consumer Contests
1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)
Pengaruh Social Presence, Telepresence, dan Sales Promotion terhadap Impulsive Buying Behavior me…
1
(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Putri, Adinda Rifdah Melati)
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
1
(Stremersch, Stefan) (Tellis, Gerard J.)
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and…
1
(Luo, Xueming) (Donthu, Naveen)
The Pipeline to the top: women and men in the top executive ranks of U.S. corporations
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(Helfat, Constance) (Harris, Dawn) (Wolfson, Paul J.)
Who gets headhunted—and who gets ahead? The impact of search firms on executive careers
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(Hamori, Monika)
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