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subject="Promotions"
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Hal. Awal
Sebelumnya
1
2
The Temporal and spatial dimensions of price search: insights from matching household survey and …
1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)
Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…
1
(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)
The Impact of brand equity and innovation on the long-term effectiveness of promotions
1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)
Shopper response to bundle promotions for packaged goods
1
(Foubert, Bram) (Gijsbrechts, Els)
Optimal design of consumer contests
1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)
Estimating promotion response when competitive promotions are unobservable
1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)
Decomposition of the sales impact of promotion-induced stockpiling
1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)
Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry
1
(Rao, Vithala R.) (Gomez, Miguel I.) (McLaughlin, Edward W.)
Strategic bundling of products and prices: a new synthesis for marketing
1
(Stremersch, Stefan) (Tellis, Gerard J.)
Promotion profitability for a retailer: the role of promotion, brand, category, and store charact…
1
(Ailawadi, Kusum L.) (Harlam, Bari A.) (Cesar, Jacques) (Trounce, David)
A Hierarchical bayes error correction model to explain dynamic effects of price changes
1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)
How to attract customers by giving them the short end of the stick
1
(Staelin, Richard) (Lo, Alison K.C.) (Lynch, John G.)
Strategic promotion tournamets and worker performance
1
(Devaro, Jed)
Is 75% of the Sales promotion bump due to brand switching? no, only 33% is
1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)
Measuring the impact of promotions on brand switching when consumers are forward looking
1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
The Better they are, the more they give: trade promotions of consumer durables
1
(Bruce, Norris) (Desai, Preyas S.) (Staelin, Richard)
The Influence of consumer distractions on the effectiveness of food-sampling programs
1
(Shiv, Baba) (Nowlis, Stephen M.)
Pengembangan saluran distribusi melalui website dan media sosial serta promosi melalui iklan medi…
1
(Triyono Arief Wahyudi (Pembimbing/Promotor)) (Santoso, Ardiyanto Budi)
Sales artillery how to arm the sales force for successful selling Gene Plotnik
1
(Plotnik, Gene)
The Relationship Between Big Five Personality Traits And Extrinsic CareerSuccess
1
(Amyana, Daniella) (A. D. Timmers (Pembimbing/Promotor))
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