Found 41 results for your keywords: subject="Promotions"
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Measuring the impact of promotions on brand switching when consumers are forward looking

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(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

The role of information in the gender gap in the market for top managers: Evidence from a quasi-e…

1
(Tsolmon, Ulya)

An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts

1
(Tsiros, Michael) (Laran, Juliano)

Optimal Design of Consumer Contests

1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Who gets headhunted—and who gets ahead? The impact of search firms on executive careers

1
(Hamori, Monika)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…

1
(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)

The Temporal and spatial dimensions of price search: insights from matching household survey and …

1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)

The Temporal and spatial dimensions of price search: insights from matching household survey and …

1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)

How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Del…

1
(Kim, Hyeongmin (Christian).)

Strategic promotion tournamets and worker performance

1
(Devaro, Jed)

Why you didn't get that promotion

1
(Beeson, John)

Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on prom…

1
(Patrick, Vanessa M.) (Cheema, Amar)

The Effectiveness of customized promotions in online and offline stores

1
(Wedel, Michel) (Jie Zhang)

How to attract customers by giving them the short end of the stick

1
(Staelin, Richard) (Lo, Alison K.C.) (Lynch, John G.)

Who's got the coupon? estimating consumer preferences and coupon usage from aggregate information

1
(Bradlow, Eric T.) (Musalem, Andres) (Raju, Jagmohan S.)

The Influence of consumer distractions on the effectiveness of food-sampling programs

1
(Shiv, Baba) (Nowlis, Stephen M.)

The Better they are, the more they give: trade promotions of consumer durables

1
(Bruce, Norris) (Desai, Preyas S.) (Staelin, Richard)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)
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