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A rivalry-based theory of gender diversity
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(Durand, Rodolphe) (Mawdsley, John Kenneth) (Paolella, Lionel)
Can Automated Group Recommender Systems Help Consumers Make Better Choices?
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(Hennig-Thurau, Thorsten) (Marchand, Andre) (Marx, Paul)
Speaking up for customers: can sales professionals spark product innovation?
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(Wyld, David C.)
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…
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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
The Role of Customer Gratitude in Relationship Marketing
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(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)
Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
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(Wangenheim, Florian v.) (Wubben, Markus)
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
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(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…
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(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)
Friendship versus Business in Marketing Relationships
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(Grayson, Kent)
Quasi-Darwinian Selection in Marketing Relationships
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(Eyuboglu, Nermin) (Buja, Andreas)
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
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(Liu, Yuping)
Pengaruh Entrepreneurial Orientation, Kualitas Hubungan Franchisor-Franchisee, dan Inovasi Terhad…
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(RR Ratih Dyah Kusumastuti (Pembimbing/Promotor)) (Ruslan Prijadi (Penguji)) (Avanti Fontana (Penguji)) (Paski, Heri)
Compound Relationships between Firms
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Size and Share of Customer Wallet
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(Mela, Carl F.) (Kamakura, Wagner A.) (Du, Rex Yuxing)
Using Childhood Memories to Gain Insight into Brand Meaning
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(Zinkhan, George M.) (Braun-LaTour, Kathryn A.) (LaTour, Michael S.)
Making Sales Technology Effective
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(Perreault, William D.) (Hunter, Gary K.)
Customer Strategy: Observations from the Trenches
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(Rogers, Martha)
Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…
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(Ryals, Lynette)
Reducing Adverse Selection through Customer Relationship Management
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(Gruca, Thomas S.) (Cao, Yong)
The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Custome…
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