Found 87 results for your keywords: subject="Relationship marketing"
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Pengaruh Brand Love dan Peran Mediasi Self Esteem dan Susceptibility to Normative Influences Te…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Kristine Natalia Lumban Gaol)

Strategic market relationships : From strategy to implementation 2nd ed

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(Donaldson, Bill)

The Role of relational knowledge stores in interfirm partnering

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(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences f…

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(Bitner, Mary Jo) (Bolton, Ruth N.) (Mende, Martin)

Synergistic Effects of Relationship Managers' Social Networks on Sales Performance

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(Palmatier, Robert W.) (Gonzalez, Gabriel R.) (Claro, Danny P.)

Relationship marketing and small business an example from Indonesian seaweed industry

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(Wismiarsi, Tri)

The Role of customer gratitude in relationship marketing

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(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

Instant customer base analysis: managerial heuristics often "Get It Right"

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(Wangenheim, Florian v.) (Wubben, Markus)

Expanding business-to-business customer relationships: modeling the customer's upgrade decision

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(Lemon, Katherine N.) (Bolton, Ruth N.) (Verhoet, Peter C.)

A Comparative longitudinal analysis of theoretical perspectives of interorganizational relationsh…

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(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Friendship versus business in marketing relationship

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(Grayson, Kent)

Quasi-darwinian selection in marketing relationships

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(Eyuboglu, Nermin) (Buja, Andreas)

The Long-term impact of loyalty programs on consumer purchase behavior and loyalty

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(Liu, Yuping)

Compound relationships between firms

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(Ross, William T.) (Robertson, Diana C.)

Analisis pengaruh kegiatan pemasaran terhadap ekuitas merek pada Consumer-Convenience Goods

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(Setiawan, Romi) (Afiff, Adi Zakaria)

Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty

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(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Scheer, Lisa K)

Investigating industry context effects in consumer-firm relationships: preliminary results from a…

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(Singh, Jagdip) (Nijssen, Edwin)

The identity salience model of relationship marketing success: the case of nonprofit marketing

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(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Promoting relationship learning

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(Selnes, Fred) (Sallis, James)

Understanding the effect of customer relationship management efforts on customer retention and cu…

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(Verhoef, Peter C.)
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