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Interfirm Cooperation and Customer Orientation
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(Rindfleisch, Aric) (Moorman, Christine)
Measuring preferences for really new products
1
(Hoeffler, Steve)
Measuring the impact of promotions on brand switching when consumers are forward looking
1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
Negative Consequences of Dichotomizing Continuous Predictor Variables
1
(Irwin R. Julie) (McClelland H. Gary)
Metode penelitian : menggunakan structural equation modeling dengan LISREL 9
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(Wijanto, Setyo Hari)
Structural equation modeling dengan Lisrel 8.8 : konsep & tutorial
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(Wijanto, Setyo Hari) (715 (p))
Statistical techniques in business and economics 19th ed
3
(Lind, Douglas A.) (Marchal, William G.) (Wathen, Samuel A.)
The Implicit Return on Bankers' Balances
1
(Gendreau, Brian C.)
The racial gap in entrepreneurship and opportunities inside established firms
1
(Yang, Tiantian) (Kacperczyk, Olenka)
The Social Influence of Brand Community: Evidence from European Car Clubs
1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)
Measuring the Price Knowledge Shoppers Bring to the Store
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(Dreze, Xavier) (Vanhuele, Marc)
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recov…
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(Netemeyer, Richard G.) (Maxham, James G., III)
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
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(Cavusgil, S. Tamer) (Zou, Shaoming)
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…
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(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
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(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition La…
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(Balasubramania, Siva K.) (Cole, Catherine)
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
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(Speier, Cheri) (Venkatesh, Viswanath)
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
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(Mentzer, John T.) (Matsuno, Ken)
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
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(Richardson, Vernon J.) (Joseph, Kissan)
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