Found 176 results for your keywords: subject="Word"
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When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

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(Hoyer, Wayne D.) (Krohmer, Harley) (Kahr, Andrea) (Nyffenegger, Bettina)

When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…

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(Peres, Renana) (Christophe Van den Bulte)

Pengaruh dari Green Marketing Mix, Green Customer Value, Attitude, dan Subjective Norm terhadap M…

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(T. Ezni Balqiah (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Elsha Prastiwi)

Pengaruh Content Appeal, Vividness, dan Interactivitiy terhadap Word-Of-Mouth dan Consumer Loyalt…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Gita Gayatri (Penguji)) (Alya Hadijah Stephanie)

Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Online Purchase Intention m…

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(Nurdin Sobari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Avanti Fontana (Penguji)) (Faishal Zuhair Bimo Dewantoro)

Examining The Role of Social Media Electronic Word of Mouth on Movie Ticket Purchase Intention: A…

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(Elevita Yuliati (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ulian Taurin Malik (Penguji)) (Denisha Wahyuni Dekaputri)

Targeting Revenue Leaders for a New Product

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(Haenlein, Michael) (Libai, Barak)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

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(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga N.)

Using supervised machine learning for large-scale classification in management research: The case…

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(Huang, Kenneth G.) (Jia, Nan) (Miric, Milan)

Social Influence Effects in Online Product Ratings

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(Srinivasan, Raji) (Sridhar, Shrihari)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

The Influence of Electronic Word of Mouth on TikTok for Local Skincare Purchase Intention: A Stud…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Shafira Naura Wibowo)

Pengaruh Destination Service Factors, Destination Experience dan Destination Satisfaction Terhada…

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(Gita Gayatri (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Nurdin Sobari (Penguji)) (Tessa Pradnya Naraswari)

Pengaruh Video Content Availability Terhadap Word-of-Mouth Intention Platform Over-the-Top (OTT) …

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Aisha Alya Ardhany)

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

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(Liu, Yong)

Engagement dan Consumption Behavior dalam Gacha Games Genshin Impact: Studi pada Generasi Z di In…

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(Imam Salehudin (Pembimbing/Promotor)) (Triza Mudita (Penguji)) (Maeyta Selli (Penguji)) (Raka Yuda Priyangga)

Pengaruh Persepsi Nilai dan Kualitas Integrasi Omnichannel terhadap WOM: Kesiapan Teknologi sebag…

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(Nurdin Sobari (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Daniel Clarence Marthin)

Faktor-faktor yang Memengaruhi Intensi Menonton Kembali Film Indonesia di Layanan Streaming Onlin…

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(Adi Zakaria Affif (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Rizki Fithrahadi)

Pengaruh Atribusi Kegagalan Ko-kreasi Nilai terhadap Perilaku Keluhan Pelanggan pada Layanan Ride…

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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Regina Deka Sofia) (Rizal Edy Halim (Penguji)) (Gita Gayatri (Penguji)) (Nurdin Sobari (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Chairy (Penguji)) (Daniel Tumpal Hamonangan Aruan (CoPromotor))

Perbandingan Persepsi Wisatawan Muslim dan Non-Muslim Terhadap Revisit Intention Daerah Wisata Ra…

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(Gita Gayatri (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (Nur Dhani Hendranastiti (Penguji)) (Sela Melenia Puspa A)
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