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subject="Word of mouth"
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Pengaruh Atribusi Kegagalan Ko-kreasi Nilai terhadap Perilaku Keluhan Pelanggan pada Layanan Ride…
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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Regina Deka Sofia) (Rizal Edy Halim (Penguji)) (Gita Gayatri (Penguji)) (Nurdin Sobari (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Chairy (Penguji)) (Daniel Tumpal Hamonangan Aruan (CoPromotor))
Analisis Pengaruh Pencarian Status dan Perceived Similarity Dengan Pertimbangan Homophily Dalam S…
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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Zhafira, Calista Vania)
Live Streaming dalam Perannya Membangun Word of Mouth Melalui User Stickiness: Studi pada TikTok …
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(T. Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Ambun Salsabila Kandung Sonda)
Analisis Electronic Service Quality (E-Servqual): Hubungan terhadap E-Customer Satisfaction, Reus…
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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Arga Hananto (Penguji)) (Joshua Enrico Sitompul)
Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating …
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Adelia Farhana Soebroto)
Perbandingan Persepsi Wisatawan Muslim dan Non-Muslim Terhadap Revisit Intention Daerah Wisata Ra…
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(Gita Gayatri (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (Nur Dhani Hendranastiti (Penguji)) (Sela Melenia Puspa A)
Analisis Pengaruh Customer-to-Customer Electronic Word of Mouth Melalui Tiktok Terhadap Purchase …
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(Sri Daryanti (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Wina Wijayanti)
Pengaruh Interaksi Personal Beauty Advisor Terhadap Positive Word-Of-Mouth dan Purchase Intention…
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(Anna Amalyah Agus (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Rambat Lupiyoadi (Penguji)) (Alifia Nurbaiti Syavira)
Temporal Contiguity and and Negativity Bias in the Impact of Online Word of Mouth
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(Lurie, Nicholas H.) (Chen Zoey)
On Bramnds and World of Mouth
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(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
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(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)
Neural Correlates of Susceptibility to Group Opinions in Online Word-of Mouth Recommendations
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(Cascio, Christopher N.) (O\'donnell, Matthew Brook) (Bayer, Joseph) (Tinner Jr, Francis J.) (Falk, Emily B.)
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…
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(Peres, Renana) (Christophe Van den Bulte)
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and…
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() (Rosario, Ana Babić) (Sotgiu, Francesca) (Valck, Kristine De) (Bijmolt, Tammo H A)
Social Influence Effects in Online Product Ratings
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(Srinivasan, Raji) (Sridhar, Shrihari)
Targeting Revenue Leaders for a New Product
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(Haenlein, Michael) (Libai, Barak)
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…
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(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga H.)
Effects of word-of-mouth versus traditional marketing: findings from an internet social networkin…
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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)
The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
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(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)
Choice goal attainment and decision and consumption satisfaction
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(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)
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