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Micro, Macro, Mega-Influencers: Identifying the Optimal Influencer Tier for Efficient Product Mar…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Savira Salsabila Asmara)
Revealing the Face of Live Shopping: How Live Stream Host Characteristics Influence Consumer Inte…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Arga Hananto (Penguji)) (Shabrina Arifanti)
Pengaruh Karakteristik Interaksi Sosial terhadap Pembelian Impulsif pada Live Streaming Commerce
1
(Gita Gayatri (Penguji)) (Fandis Ekyawan (Penguji)) (Melia Retno Astrini (Pembimbing/Promotor)) (Ayushita Btariputri Pramordawardani)
Pengaruh Faktor Stimulus Terhadap Omni-channel Shopping Intention: Peran Mediasi Perceived Enjoym…
1
(Karto Adiwijaya (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Tristan Theodorus Doloksaribu)
Mengungkap Kunci Pemilihan Hotel di Indonesia : Bagaimana Peran Social Media Interaction Terhadap…
1
(Agung Nugroho (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Rushli Fauzan (Penguji)) (Zhilan Fachri Ihsan Putra)
Pengaruh Interaksi Parasosial di Review TikTok: Analisis Aspek Hedonic dan Utilitarian pada gener…
1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Harya Vandika Daniswara)
The Antecedents and Outcomes of Co-Creation Experience: The Roles of Internal and Environmental S…
1
(Cynthia A. Utama (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Adi Zakaria Afiff (Penguji)) (Rezzy Eko Caraka (Penguji)) (Gita Gayatri (CoPromotor)) (Muhammad Iqbal Firdaus) (Whonny Rofianto (CoPromotor)) (Asnan Furinto (Penguji))
The Impact of Co-creation on Crowdfunding Performance
1
(Irwan Adi Ekaputra (Pembimbing/Promotor)) (T. Ezni Balqiah (Penguji)) (Gita Gayatri (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Sri Rahayu Hijrah Hati (CoPromotor)) (Adi Zakaria Afiff (Penguji)) (M. Gunawan Alif (Penguji)) (Haryani Primanti) (Arnold Japutra (CoPromotor))
The Effect Of Interpersonal Interaction Factors On Buyers’ Purchase Intention In TikTok Live St…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Yeshika Alversia (Penguji)) (Moza Abel Talitha)
Analyzing Effects of Enjoyment and Free-Item Experience in FreeFire Mobile Game on the Desire to …
1
(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Ikhsan Alviananta)
Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari O…
1
(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anwar Hasyim)
Pengaruh Interaksi Personal Beauty Advisor Terhadap Positive Word-Of-Mouth dan Purchase Intention…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Rambat Lupiyoadi (Penguji)) (Alifia Nurbaiti Syavira)
Rules and Institutions
2
(Rowe, Nicholas)
Social Media Marketing of Celebrity: The Effect of Credibility and Para-social Relationship on Pu…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Arga Hananto (Penguji)) (Muhammad Aqsa)
Estimating Causal Installed-Base effects:A Bias-Correction Approach
1
(Narayanan, Sridhar) (Nair, Harikesh S.)
Adaptations to Knowledge Templates in Base-of-the-Pyramid Markets: The Role of Social Interaction
1
(Sutter, Christoper J) (Kistruck, Geoffrey M)
When Value Trumps Health in a Supersized World
1
(Haws, Kelly L.) (Winterich, Karen Page)
Best-Practice Recommendations for Estimating Cross-Level Interaction Effects Using Multilevel Mod…
1
(Aguinis, Hermn) (Gottfredson, Ryan K.) (Culpepper, Steven Andrew)
The Compensatory Relationship between Technological Relatedness, Social Interaction, and Knowledg…
1
(Steensma, H. Kevin) (Dhanaraj, Charles) (Howard, Michael) (Lyles, Marjorie)
Transactional hazards, institutional change, and capabilities : integrating the theories of the firm
1
(Brahm, Francisco) (Tarzij?n, Jorge)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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