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Hal. Awal
Sebelumnya
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Berikutnya
Hal. Akhir
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…
1
(Garretson, Judith A.) (Burton, Scot)
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selec…
1
(Wuyts, Stefan) (Geyskens, Inge)
Reference Price Research: Review and Propositions
1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)
Does Distance Still Matter? Geographic Proximity and New Product Development
1
(Rindfleisch, Aric) (Ganesan, Shankar) (Malter, Alan J.)
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
1
(Grewal, Dhruv) (Seiders, Kathleen) (Voss, Glenn B.) (Godfrey, Andrea L.)
Marketing's Contributions to Society
3
(Wilkie, William L.) (Moore, Elizabeth S.)
Christine MoormanThe Role of Marketing
3
(Rust, Roland T.) (Moorman, Christine)
Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…
3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)
"Foreseeing" Marketing
3
(Deshpande, Rohit)
Marketing in the Network Economy
3
(Kotler, Philip) (Achrol, Ravi S.)
Governance value analysis and marketing strategy
3
(Ghosh, Mrinal) (John, George)
Consumer Behavior and Y2K
3
(Lehmann, Donald R.)
Charting New Directions for Marketing
3
(Day, George S.) (Montgomery, David B.)
Goal Setting and Goal Striving in Consumer Behavior
3
(Bagozzi, Richard P.) (Dholakia, Utpal)
Whence Consumer Loyalty?
3
(Oliver, Richard L.)
Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
3
(Meyers-Levy, Joan) (Malaviya, Prashant)
Market Functions and Market Evolution
3
(Buzzell, Robert D.)
Sociocognitive Dynamics in a Product Market
3
(Rosa, Jose Antonio) (Porac, Joseph F.) (Runser-Spanjol, Jelena) (Saxon, Michael S.)
Marketing in Technology-Intensive Markets: Toward a Conceptual Framework
3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)
Modular Architectures in the Marketing Process
3
(Sanchez, Ron)
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Semua Koleksi
ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
Disertasi
eBook
Laporan Penelitian
Majalah
Non Buku
Pidato Guru Besar
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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