Found 2760 results for your keywords: subject="tudies"
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Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alt…

1
(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Customer Satisfaction and Stock Returns Risk

1
(Tuli, Kapil R.) (Bharadwaj, Sundar G.)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

1
(Kumar, V.) (Shah, Denish)

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…

1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)

Determinants of Pay Levels and Structures in Sales Organizations

1
(Coughlan, Anne T.) (Iacobucci, Dawn) (Anderson, Erin) (Rouzies, Dominique)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does Advertising Spending Influence Media Coverage of the Advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Brand-Specific Leadership: Turning Employees into Brand Champions

1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Pr…

1
(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Managing Dynamics in a Customer Portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

Marketing Alliances, Firm Networks, and Firm Value Creation

1
(Moorman, Christine) (Swaminathan, Vanitha)
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