Found 3149 results for your keywords: publisher=American
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir

The Impact of the Prechoice Process on Product Returns

1
(Bechwat, Nasr Nada) (Siegal, Schneier Wendy)

Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis

1
(Ghosh, Mrinal) (John, George)

Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions

1
(Zhu, (Juliet) Rui) (Levy, Meyers) (Joan)

Direct-to-Consumer Advertising and Drug Therapy Compliance

1
(Marta, Wosinska)

When Two Rights Make a Wrong: Searching Too Much in Ordered Environments

1
(Diehl, Kristin)

Temporal Differences in the Role of Marketing Communication in New Product Categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Cultural Differences in Consumer Impatience

1
(Ng, Sharon) (Chen, (Allan) Haipeng) (Rao , R. Akshay)

Willful Ignorance in the Request for Product Attribute Information

1
(Ehrich, R. Kristine) (Irwin, R. Julie)

A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information

1
(Drolet, Aimee) (Bodapati, V. Anand)

In Favor of Closer Ties

1
(E. Green Paul) (Johnson, M. Richard)

What Has Marketing Learned from Richard Johnson?

1
(Huber,Joel)

A Career between Theory and Practice

1
(Johnson M. Richard)

The Boundaries of Lose Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bonfrer, Andre) (Chintagunta K. Pradeep) (Bell R. David)

Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

1
(Kumar, Piyush)

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun, Baohong) (Li, Shubo) (Wilcox, T. Ronald)

Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

1
(Stremersch, Stefan) (Dellaert G. C. Benedict)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi, K. Rajeev)

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun Baohong) (Li Shibo) (Wilcox T. Ronald)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi Rajeev K. Rajeev)
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir