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Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir

The Role of Selling Costs in Signaling Price Image

1
(Shin, Jiwoong)

Temporal Differences in the Role of Marketing Communication in New Product Categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Cultural Differences in Consumer Impatience

1
(Ng, Sharon) (Chen, (Allan) Haipeng) (Rao , R. Akshay)

Willful Ignorance in the Request for Product Attribute Information

1
(Ehrich, R. Kristine) (Irwin, R. Julie)

A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information

1
(Drolet, Aimee) (Bodapati, V. Anand)

In Favor of Closer Ties

1
(E. Green Paul) (Johnson, M. Richard)

Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Re…

1
(Green, E. Paul)

What Has Marketing Learned from Richard Johnson?

1
(Huber,Joel)

A Career between Theory and Practice

1
(Johnson M. Richard)

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

1
(Shiv, Baba) (Nowlis M. Stephen)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Heerde, Harald J. Van) (Pieters G. M. Rik) (Bijmolt H. A. Tammo)

How Do Intentions Affect Loss Aversion?

1
(Kahneman, Daniel) (Novemsky Nathan)

When Do Losses Loom Larger Than Gains?

1
(Ariely, Dan) (Huber, Joel) (Wertenbroch, klaus)

Three Cheers-Psychological, Theoretical, Empirical for Loss Aversion

1
(Camerer, Colin)

The Boundaries of Lose Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bonfrer, Andre) (Chintagunta K. Pradeep) (Bell R. David)

Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

1
(Kumar, Piyush)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta, Sachin) (Singh, P. Vishal) (Hansen, T. Karsten)

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun, Baohong) (Li, Shubo) (Wilcox, T. Ronald)

Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

1
(Stremersch, Stefan) (Dellaert G. C. Benedict)
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir