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Hal. Akhir
Salesperson adaptive selling behavior and customer orientation: a meta-analysis
1
(Franke, George R.) (Park, Jeong-Eun)
The Neglect of prescreening information
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(Chakravarti, Amitav) (Janiszewski, Chris) (Ulkumen, Gulden)
Deferring versus expenditing consumption: the effect of outcome concreteness on sensitivity to ti…
1
(Malkoc, Selin A.) (Zauberman, Gal)
Can "low-fat" nutrition labels lead to obesity?
1
(Chandon, Pierre) (Wansink, Brian)
A Hierarchical bayes error correction model to explain dynamic effects of price changes
1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)
An Extended paradigm for measurement analysis of marketing constructs applicable to panel data
1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)
When does culture matter? effects of personal knowledge on the correction of culture-based judgments
1
(Aaker, Jennifer L.) (Briley, Donnel A.)
Is Happiness shared doubled and sadness shared halved? social influence on enjoyment of hedonic e…
1
(Raghunathan, Rajagopal) (Corfman, Kim)
Rebuilding the boat while staying afloat: the modeling challenge for behavioral economics
1
(Prelec, Drazen)
Modeling the psychology of consumer and firm behavior with behavioral economics
1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)
Decisions by rules: the case of unwillingness to pay for beneficial delays
1
(Amir, On)
How to attract customers by giving them the short end of the stick
1
(Staelin, Richard) (Lo, Alison K.C.) (Lynch, John G.)
The Defensive consumer: advertising deception, defensive processing, and distrust
1
(Darke, Peter R.) (Ritchie, Robin J.B.)
Is Obesity caused by calorie underestimation? a psychophysical model of meal size estimation
1
(Chandon, Pierre) (Wansink, Brian)
An Empirical analysis of price discrimination mechanisms and retailer profitability
1
(Jain, Dipak C.) (Khan, Romana J.)
Probabilistic subset-conjunctive models for heterogeneous consumers
1
(Jedidi, Kamel) (Kohli, Rajeev)
Consumers' processing of persuasive advertisements: an integrative framework of persuasion theories
1
(Meyers-Levy, Joan) (Malaviya, Prashant)
Whence consumer loyalty?
1
(Oliver, Richard L.)
Goal setting and goal striving in consumer behavior
1
(Bagozzi, Richard P.) (Dholakia, Utpal)
Consumer behavior and Y2K
1
(Lehmann, Donald R.)
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Cases Harvard
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Studi Kasus FEB UI
Tesis
Video
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PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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