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Hal. Awal Sebelumnya 206 207 208 209 210 Berikutnya Hal. Akhir

Personal Relevance and Mental Simulation Amplify the Duration Framing Effect.

1
(Ulkumen, Gulden.) (Thomas, Manoj.)

Price and Advertising Effectiveness over the Business Cycle.

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gijsenberg, Maarten J.)

Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.

1
(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)

How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Del…

1
(Kim, Hyeongmin (Christian).)

Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinationa…

1
(Kumar, Alok) (Mallapragada, Girish) (Grewal, Rajdeep.) (Saini, Amit.)

Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption.

1
(Fader, Peter S.) (Bradlow, Eric T.) (Feit, Eleanor McDonnell.) (Wang, Pengyuan)

Bonuses Versus Commissions: A Field Study

1
(John, George) (Rao, Raghunath Singh) (Kishore, Sunil)

Creating truth-Telling Incentives with the Bayesian Truth Serum

1
(Weaver, Ray) (Prelec, Drazen.)

Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment …

1
(Kumar, V.) (Luo, Anita)

Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences f…

1
(Bitner, Mary Jo) (Bolton, Ruth N.) (Mende, Martin)

Conditional Projection: How Own Evaluations influnce Belief About Others Whose Choices Are Known

1
(Urminsky, Oleg) (Orhun, A. Yesim)

The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations

1
(Chen, Yuxin) (Chen, Xinlei (Jack)) (Xiao, Ping)

Estimating Causal Installed-Base effects:A Bias-Correction Approach

1
(Narayanan, Sridhar) (Nair, Harikesh S.)

(De)marketing to Manage Consumer Quality Inferences

1
(Miklos-Thal, Jeanine) (Zhang, Juanjuan)

Why We Do What We Do: A Model of Activity Consumption

1
(Ratchford, Brian T.) (Luo, Lan) (Yang, Botao)

Does Price Elasticity Vary Economic Growth? A Cross-Category Analysis

1
(Goldfarb, Avi) (Gordon, Brett R.) (Li, Yang)

Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumer…

1
(Bagozzi, Richard P.) (Pozharliev, Rumen) (Verbeke, Willem J.M.I.) (Strien, Jan W. Van)

Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Populaion-W…

1
(Boksem, Maarten A.S.) (Smidts, Ale.)

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological …

1
(Winer, Russell S.) (Pavlou, Paul A.) (Venkaratman, Vinod.) (Dimoka, Angelika) (Vo, Khoi) (Hampton, William) (Bollinger, Bryan) (Hershfield, Hal E.) (Ishihara, Masakazu)

Consumer Neuroscience: Applications, Challenges, and Possible Solutions.

1
(Yoon, Carolyn.) (Plassmann, Hilke.) (Venkatraman, Vinod : Huettel, Scott)
Hal. Awal Sebelumnya 206 207 208 209 210 Berikutnya Hal. Akhir