Found 3069 results for your keywords: publisher=Association
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New Empirical Generalizations on the Determinants of Price Elasticity

1
(Heerde, Harald J. Van) (Pieters G. M. Rik) (Bijmolt H. A. Tammo)

How Do Intentions Affect Loss Aversion?

1
(Kahneman, Daniel) (Novemsky Nathan)

When Do Losses Loom Larger Than Gains?

1
(Ariely, Dan) (Huber, Joel) (Wertenbroch, klaus)

Three Cheers-Psychological, Theoretical, Empirical for Loss Aversion

1
(Camerer, Colin)

The Boundaries of Lose Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bonfrer, Andre) (Chintagunta K. Pradeep) (Bell R. David)

Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

1
(Kumar, Piyush)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta, Sachin) (Singh, P. Vishal) (Hansen, T. Karsten)

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun, Baohong) (Li, Shubo) (Wilcox, T. Ronald)

Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

1
(Stremersch, Stefan) (Dellaert G. C. Benedict)

Heterogeneous Conjoint Choice Designs

1
(Sandor, Zsolt) (Wedel, Michel)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi, K. Rajeev)

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun Baohong) (Li Shibo) (Wilcox T. Ronald)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi Rajeev K. Rajeev)

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

1
(Stremersch Stefan) (Dellaert G. C. Benedict)

Heterogeneous Conjoint Choice Designs

1
(Wedel Michel) (Sándor Zsolt ,)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta Sachin) (Vishal Singh P.) (Hansen T. Karsten)

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

1
(Kumar Piyush)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bell R. David) (Bonfrer André) (Chintagunta K. Pradeep)

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

1
(Nowlis M. Stephen) (Shiv Baba)
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