Found 1386 results for your keywords: subject="Brand"
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Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses

1
(Depecik, Baris) (Everdingen, M Van) (Bruggen, Gerrit H)

Pengaruh brand equity dan customer value terhadap customer satisfaction rumah sakit

1
(Sujani) (Harjoko, I Edhy)

Pengaruh kredibilitas program berita terhadap ekuitas merek seputar Indonesia RCTI

1
(Setiawan, Budi) (Yuanita, Irma) (Nurmalina, Rita)

The effect of electronic word of mouth, message source credibility, information quality on brand …

1
(Iqbal, Muhammad) (Atika) (Kusumawati, Andriani)

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

1
(Nowlis, Stephen M.) (Morales, Andrea C.) (Castro, Iana A.)

Can Brands Move in from the Outside?: How Moral Identity Enhances Out-Group Brand Attitudes

1
(Winterich, Karen Page) (Woo Jin Choi)

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from t…

1
(Kalaignanam, Kartik) (Kushawaha, Tarun) (Eilert, Meike)

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Prod…

1
(Puzakova, Marina) (Kwak, Hyokjin) (Rocereto, Joseph F.)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Sirianni, Nancy J.) (Bitner, Mary Jo et all)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

1
(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga H.)

Low Prices Are Just the Beginning: Price Image in Retail Management

1
(Chernev, Alexander) (Hamilton, Ryan)

Brand Licensing: What Drives Royalty Rates?

1
(Jayachandran, Satish) (Kaufman, Peter et all)

All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Cont…

1
(Fuchs, Christoph) (Prandelli, Emanuela et all)

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…

1
(Liu-Thompkins, Yuping) (Tam, Leona)

Reexamining the Market Share?Customer Satisfaction Relationship

1
(Rego, Lopo L.) (Morgan, Neil A.) (Fornell, Claes)

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

1
(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

Aktiva tak berwujud

1
(Lisvery, Saoria) (Ginting, Irma Yosephine)

Pengaruh Strategy Product Placement dan Peran Penting Brand Liking pada Peningkatan Brand Attitud…

1
(Afiff, Adi Zakaria) (Priyono, Nino)

A Conjoint approach for consumer- and firm-level brand valuation

1
(Jedidi, Kamel) (Ferjani, Madiha) (Jagpal, Sharan)
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