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Hal. Akhir
The Use of logit and probit models in strategic management research: critical issues
1
(Hoetker, Glenn)
Free cash flow, agency costs, and the affordability method of advertising budgeting
1
(Richardson, Vernon J.) (Joseph, Kissan)
The Effects of ingredient branding strategies on host brand extendibility
1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)
Strategic bundling of products and prices: a new synthesis for marketing
1
(Stremersch, Stefan) (Tellis, Gerard J.)
Building brand community
1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)
Consumer trust, value, and loyalty in relational exchanges
1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)
Dynamic customer relationship management: incorporating future considerations into the service re…
1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)
How country characteristics affect the perceived value of web sites
1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)
Dual distribution and intangible firm value: franchising in restaurant chains
1
(Srinivasan, Raji)
Human brands: investigating antecedents to consumers' strong attachment to celebrities
1
(Thomson, Matthew)
Friends, businesspeople, and relationship roles: a conceptual framework and a research agenda
1
(Heide, Jan B.) (Wathne, Kenneth H.)
Word of mouth for movies: its dynamics and impact on box pffice revenue
1
(Liu, Yong)
Are All smiles created equal? how emotional contagion and emotional labor affect service relation…
1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael) (Gremler,Gremler, Dwayne D.)
From fear to loathing? how emotion influences the evaluation and early use of innovations
1
(Wood, Stacy L.) (Moreau, C. Page)
Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?
1
(Bosmans, Anick)
The Role of cognition and affect in the formation of customer satisfaction: a dynamic perspective
1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime v…
1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)
An Empirical analysis of price discrimination mechanisms and retailer profitability
1
(Jain, Dipak C.) (Khan, Romana J.)
How potential conflict drives channel structure: concurrent (direct and indirect) channels
1
(Vinhas, Alberto SA) (Anderson, Erin)
Probabilistic subset-conjunctive models for heterogeneous consumers
1
(Jedidi, Kamel) (Kohli, Rajeev)
Hal. Awal
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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