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Consumer behavior 15 ed

3
(Mothersbaugh, David L.) (Kleiser, Susan Bardi) (Hawkins, Del l)

Tourism in recovery : segmenting tourists based on risk perception in the Post-COVID-19 Pandemic …

2
(Prijono Tjiptoherijanto (Pembimbing/Promotor)) (Irwan Adi Ekaputra (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (CoPromotor)) (Noveri Maulana) (Hariyadi B.S. Sukamdani (CoPromotor)) (Daniel Tumpal H. Aruan (Penguji)) (Ignatius Heruwasto (Penguji)) (Setiawan (Penguji))

Memories of three periods

2

Indonesia sebagai poros maritim dunia

1
(Nainggolan, Poltak Partogi)

Beyond Borders: The Impact of Geopolitical Disruptions on FMCG Supply Chains and the Competitive …

1
(Andrea Nabilla Supit) (Ambisisi Ambituuni (Pembimbing/Promotor))

Innovative Disruption: Navigating the Impact of TikTok's E-commerce Evolution on Indonesian Markets

1
(Mutiara Ramadhani) (Sam MacAulay (Pembimbing/Promotor))

Continuance Usage Intention of Online food delivery on Post Covid-19 Pandemic Era: Study on Gen Y…

1
(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sumiyarto (Penguji)) (Gatut Wira Pambudi)

The Effect of Consumer Resonance Toward Purchase Intention on Social Network Sites (case study: I…

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Maulana Budiman Nugroho) (Niken Iwani Surya Putri (Penguji))

Analisis Mediasi Sikap Konsumen dalam Membentuk Minat Pembelian Kembali Produk Tekstil Daur Ulang…

1
(Nurdin Sobari (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Fandis Ekyawan (Penguji)) (Audrey Vides Kosasih)

The Influence of Consumer CSR Knowledge on Green Purchase Behavior : Case Study of Young Consumer…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triza Mudita (Penguji)) (Emirsyah Irsan)

The Implication of Temporary “Pop-up” Retail on Consumer Reaction through the Mediating Roles…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Arga Hananto (Penguji)) (Kalisha Nea Putri)

The Effect of Interactivity of Brands’ Marketing Activities on Instagram Official Accounts on C…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Rifelly Dewi Astuti (Penguji)) (I Maipa Alisya Rasyid)

Analisis Determinan Perilaku Pembelian Impulsif pada Ritel Omnichannel Kecantikan dengan Pendekat…

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Nissa Ghulma Ratnasari (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Aqiila Bahiira Paramesti)

Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Persp…

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Agung Nugroho (Penguji)) (Michael Bernardo Mahardhika Setyono)

The Use of AI in Market Research: Risks of Privacy Breaches, Data Leaks, Bias and Unauthorized Us…

1
(Segu Mohamed Basith Ahmed) (Kathy Benson (Pembimbing/Promotor))

Evaluating the effect of social media micro influencers on drumstairs sales : exploring the media…

1
(Agung Nugroho (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Anna Amalyah Agus (Penguji)) (Fella Naziq Ganis)

Investigating the Impact of Issue Involvement and Brand Attachment on Consumer Response to Corpor…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Ulian Taurin Malik (Penguji)) (Najla Nadhira Yoanna)

Pengaruh Brand Equity, Status Consumption, Social Media Marketing, dan Brand Trust terhadap Purch…

1
(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rushli Fauzan (Penguji)) (Arthur Ferdinand Anondo)

Analysis of Firm Strategy to Attract More Demand: Case Study of BMW Astra Cilandak

1
(M. Shauqie Azar (Pembimbing/Promotor)) (Widyanti Soetjipto (Penguji)) (Isfandiarni (Penguji)) (Teuku Muhammad Revanza Revikashah)

Analisis Intensi Konsumen Muslim dalam Membeli Produk Prososial

1
(Kenny Devita Indraswari (Pembimbing/Promotor)) (Evony Silvino Violita (Penguji)) (Rahmatina Awaliah Kasri (Penguji)) (Ayeisha Faira)
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