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Assessing Performance Outcomes in Marketing

1
(Katsikeas, Constantine S) (Morgan, Neil A)

Does the Customer Matter Most? Exploring Strategic Frontline Employees? Influence of Customers, t…

1
(Cote, Joseph A.) (Bolander, Willy) (Plouffe, Christopher R) (Hochstein, Bryan)

When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees? Job Satisfaction and P…

1
(Bulent, Menguc) (Seigyoung, Auh) (Katsikeas, Constantine S) (Yeon Sung Jung)

The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

1
(Woojung Chang) (Taylor, Stevan A)

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

1
(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)

How Kinetic Property Shapes Novelty Perceptions

1
(Junghan Kim) (Lakshmanan, Arun)

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communic…

1
(Wieseke, Jan) (Haumman, Till) (Gunturkun, Pascal) (Schons, Laura Marie)

Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Perf…

1
(Bolander, Willy) (Satornino, Cinthia B)

Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

1
(Czellar, Sandor) (Devezer, Berna) (Sprott, David E) (Spangenberg, Eric R)

Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives

1
(Zhenfeng Ma) (Zhiyong Yang) (Mourali, Mehdi)

Moderating Effects of the Relationship Between Private Label Share and Store Loyalty

1
(Nicole Koschate-Fischer) (Cramer, Johannes) (Hoyer, Wayne D)

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

1
(Bijmolt, Tammo H A) (Risselada, Hans) (Verhoef, Peter C)

Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with…

1
(White, Katherine) (Peloza, John) (Jingzhi Shang)

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…

1
(Pauwels, Koen) (Bezaweda, Ram)

Relationship Velocity: Toward A Theory of Relationship Dynamics

1
(Palmatier, Robert W) (Houston, Mark B) (Dant, Rajiv P) (Grewal Dhruv)

Infrequent Rebalancing, Return Autocorrelation, and Seasonality

1
(Bogousslavsky, Vincent)

Organizational Crises and the Disturbance of Relational Systems

1
(Kahn, William A) (Barton, Michelle A) (Fellows, Steven)

A Multilevel Model of Team Goal Orientation, Information Exchange, and Creativity

1
(Yaping, Gong) (Te-Yeol Kim) (Deog-Ro Lee) (Jing Zhu)

Apprentice, Departure, and Demotion: An Examination of the Three Types of CEO?Board Chair Separation

1
(Semadeni, Matthew) (Krause, Ryan)

The Double-Edged Sword of Decentralized Planning in Multiteam Systems

1
(Lanaj, Klodia) (Hollenback, John R) (Ilgen, Daniel R) (Barnes, Christopher M) (Harmon, Stephen J)
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