Found 1386 results for your keywords: subject="Brand"
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Low Prices Are Just the Beginning: Price Image in Retail Management

1
(Chernev, Alexander) (Hamilton, Ryan)

Brand Licensing: What Drives Royalty Rates?

1
(Jayachandran, Satish) (Kaufman, Peter et all)

All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Cont…

1
(Fuchs, Christoph) (Prandelli, Emanuela et all)

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…

1
(Liu-Thompkins, Yuping) (Tam, Leona)

Reexamining the Market Share?Customer Satisfaction Relationship

1
(Rego, Lopo L.) (Morgan, Neil A.) (Fornell, Claes)

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

1
(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

Aktiva tak berwujud

1
(Lisvery, Saoria) (Ginting, Irma Yosephine)

Pengaruh Strategy Product Placement dan Peran Penting Brand Liking pada Peningkatan Brand Attitud…

1
(Afiff, Adi Zakaria) (Priyono, Nino)

A Conjoint approach for consumer- and firm-level brand valuation

1
(Jedidi, Kamel) (Ferjani, Madiha) (Jagpal, Sharan)

Statistical benefits of choices from subsets

1
(Zeithammer, Robert) (Lenk, Peter)

Valuing branded businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Conceptualizing and measuring the monetary value of brand extensions: the case of motion pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Evaluating the financial impact of branding using trademarks: a framework and empirical evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Consumer-based brand equity and firm risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does in-store marketing work? effects of the number and position of shelf facings on brand attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Community relations 2.0

1
(Fichman, Robert G.) (Kane, Gerald C.) (Gallaugher, John) (Glaser, John)

A Practical guide to combining products and services

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas)

When should original equipment manufacturers use branded component contracts with suppliers?

1
(Ghosh, Mrinal) (John, George)

Factors influencing purchase preferences of store brands: eExamples from hypermarkets in Malaysia

1
(Che-Ha, Norbani) (Kadir, Sharifah Latifah Syed A.) (Li, Choo Wee)
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