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Analisis Pengaruh Kredibilitas Influencer terhadap Intention to Buy: Studi Kasus Pada Pengguna Ak…
1
(Akhir Matua Harahap (Pembimbing/Promotor)) (Agung Nugroho Soedibyo (Penguji)) (Ulian Taurin Malik (Penguji)) (Iris Fadiyah)
Analisis Pengaruh Sustainable Marketing Terhadap Customer Loyalty Toyota di Indonesia
1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Muhammad Fahriansyah)
Pengaruh Social Media Marketing Activities (SMMA) Terhadap Consumer’s Purchase Decision Pada Me…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Abrian Yusuf)
Pengaruh Palestine Humanity Cause-Related Campaign Terhadap Niat Beli Skincare: Apakah Emotional …
1
(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Nabillah Nurif’ Ah)
Optimasi Social Media Marketing: Meningkatkan Customer-Based Brand Equity Toyota di JABODETABEK
1
(Rushli Fauzan (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Agam Anggaraksa)
Pengaruh Celebrity-Product Congruence, Source Credibility, Trust, dan Parasocial Relationship ter…
1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Muhammad Alif Farhan)
The Role of Resource Structuring, Marketing, and Networking Capabilities in Forming DMO Orchestra…
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(Sari Wahyuni (Pembimbing/Promotor)) (Yasmine Nasution (Penguji)) (Adi Zakaria Afiff (Penguji)) (Setyo Hari Wijanto (Penguji)) (Lily Sudhartio (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Boy Bayu Idisondjaja) (Harris Turino Kurniawan (CoPromotor))
Analisis Determinan yang Mempengaruhi Kesediaan Konsumen Muslim untuk Membayar Harga Premium pada…
1
(Gita Gayatri (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Arga Hananto (Penguji)) (Cyrillia Safina Hadi)
Essentials of statistics in mearketing
1
(Greensted, C.S.) (Jardine, A.K.S.) (MacFarlane, J.D.)
Microeconomics for business and marketing : lectures, cases and worked essays
2
(Earl, Peter E.)
Retail marketing management David Gilbert
1
(Gilbert, David)
Global marketing strategies
2
(Jeannet, Jean-Pierre) (Hennessey, H. David)
Principles of international marketing 9th ed
2
(Czinkota, Michael R.) (Ronkainen, Ilkka A.)
International marketing and export management Gerald Albaum, Jesper Strandskov [and] Edwin Duerr
2
(Albaum, Gerald) (Strandskov, Jesper)
Consumer research for management dicisions Melvin Prince editor series by Frederick E. Webster, Jr
1
(Prince, Melvin.) (Webster, Frederick E. JKr.)
Models, measurement and marketing Peter Langhoff
1
(Langhoff, Peter)
Industrial marketing research William E. Cox, Jr
1
(Cox, William E. Jr.)
Direct marketing management Mary Lou Roberts [and] Paul D. Berger
2
(Roberts, Mary Lou) (Berger, Paul D.)
Marketing research : principles and applications Melvvin Crask, Richard J. Fox and Roy G. Stont
1
(Crask, Melvin) (Stont, Roy G.)
Marketing management a planning approach G. David Hughes.
1
(Hughes, G. David.)
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