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Hal. Awal
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Hal. Akhir
Friends, businesspeople, and relationship roles: a conceptual framework and a research agenda
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(Heide, Jan B.) (Wathne, Kenneth H.)
Word of mouth for movies: its dynamics and impact on box pffice revenue
1
(Liu, Yong)
Are All smiles created equal? how emotional contagion and emotional labor affect service relation…
1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael) (Gremler,Gremler, Dwayne D.)
From fear to loathing? how emotion influences the evaluation and early use of innovations
1
(Wood, Stacy L.) (Moreau, C. Page)
Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?
1
(Bosmans, Anick)
The Role of cognition and affect in the formation of customer satisfaction: a dynamic perspective
1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime v…
1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)
An Empirical analysis of price discrimination mechanisms and retailer profitability
1
(Jain, Dipak C.) (Khan, Romana J.)
How potential conflict drives channel structure: concurrent (direct and indirect) channels
1
(Vinhas, Alberto SA) (Anderson, Erin)
Probabilistic subset-conjunctive models for heterogeneous consumers
1
(Jedidi, Kamel) (Kohli, Rajeev)
Cross-level effects of workplace diversity on sales performance and pay
1
(Jackson, Susan E.) (Joshi, Aparna) (Liao, Hui)
Executive insights: building successful export business relationships: a behavioral perspective
1
(Katsikeas) (Leonidou, Leonidas C.) (S., Constantine) (Hadjimarcou, John)
Born global or gradual global? examining the export behavior of small and medium-sized enterprises
1
(Moen, Oystein) (Servais, Per)
International brand-name standardization/adaptation: antecedents and consequences
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(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)
The perennial issue of adaptation or standardization of international marketing communication: or…
1
(Solberg, Carl Arthur)
Protecting global brands: toward a global norm
1
(Gillespie, Kate) (Krishna, Kishore) (Jarvis, Susan)
Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…
1
(Hsieh, Ming H.)
Brand name translation: Language constraints, product attributes, and consumer perceptions in Eas…
1
(Hong, F. C.) (Pecotich, Anthony) (Shultz, Clifford J.)
Auditory and visual brand identifiers in Chinese and English
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(Tavassoli, Nader T.) (Han, Jin K.)
Executive insights: The impact of linguistic differences on international brand name standardizat…
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(Francis, June N. P.) (Lam, Janet P. Y.)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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