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A Comparison of segment retention criteria for finite mixture logit models
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(Andrews, Rick L.) (Currim, Imran S.)
The Impact of the internet on information search for automobiles
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(Ratchford, Brian T.) (Lee, Myung-Soo) (Talukdar, Debabrata)
The Reciprocal effects of brand equity and trivial attributes
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(Broniarczyk, Susan M.) (Gershoff, Andrew D.)
The Effect of forced choice on choice
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(Dhar, Ravi) (Simonson, Itamar)
E-Customization
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(Mela, Carl F.) (Ansari, Asim)
Selective sampling for binary choice models
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(Franses, Philip Hans) (Donkers, Bas) (Verhoef, Peter C.)
Is 75% of the Sales promotion bump due to brand switching? no, only 33% is
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(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)
Why do consumers stop viewing television commercials? two experiments on the influence of moment …
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(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)
Interfirm cooperation and customer orientation
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(Rindfleisch, Aric) (Moorman, Christine)
Measuring preferences for really new products
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(Hoeffler, Steve)
Measuring the impact of promotions on brand switching when consumers are forward looking
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(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
Understanding the impact of synergy in multimedia communications
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(Naik, Prasad) (Raman, Kalyan)
Integration of discrepant sales forecasts: the influence of plausibility inferences based on an e…
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(Johar, Gita Venkataramani) (Roggeveen, Anne L.)
Valuing customers
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(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)
The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…
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(Chintagunta, Pradeep K.) (Varki, Sajeev)
Waiting for the web: how screen color affects time perception
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(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)
A Mixing model for internet search-engine visits
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(Boatwright, Peter) (Telang, Rahul) (Mukhopadhyay, Tridas)
When corporate image affects product evaluations: the moderating role of perceived risk
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(Batra, Rajeev) (Gurhan-Canli, Zeynep)
Model of brand choice with a no-purchase option calibrated to scanner-panel data
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(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)
The Dynamic effect of innovation on market structure
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(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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