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Ethnographic Stories for Market Learning

1
(Cayla, Julien) (Arnould, Eric)

When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

1
(White, Katherine) (Simpson, Bonnie)

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from t…

1
(Kalaignanam, Kartik) (Kushawaha, Tarun) (Eilert, Meike)

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…

1
(Grewal, Dhruv) (Ailawadi, Kusum L.) (Yu Ma)

Targeting Revenue Leaders for a New Product

1
(Haenlein, Michael) (Libai, Barak)

The Network Value of Products

1
(Oestreicher-Singer, Gal) (Libai, Barak et all)

Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing Between Suppliers in Coopetition…

1
(Ganesan, Shankar) (Ho, Hillbun (Dixon))

Passive and Active Opportunism in Interorganizational Exchange

1
(Jap, Sandy D.) (Griffith, David A.) (Seggie, Steven H.)

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Acc…

1
(Homburg, Christian) (Stierl, Marcel) (Bornermann, Torsten)

Brand Licensing: What Drives Royalty Rates?

1
(Jayachandran, Satish) (Kaufman, Peter et all)

Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective

1
(Ahearne, Michael) (Lam, Son K et all)

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…

1
(Liu-Thompkins, Yuping) (Tam, Leona)

Synergistic Effects of Relationship Managers' Social Networks on Sales Performance

1
(Palmatier, Robert W.) (Gonzalez, Gabriel R.) (Claro, Danny P.)

Service Quality: The Impact of Frequency, Timing, Proximity, and Sequence of Failures and Delights

1
(Sivakumar, K.) (Li, Mei) (Dong, Beibei)

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

1
(Yadav, Manjit S.) (Pavlou, Paul A.)

How Firms Capture Value From Their Innovations

1
(Leiblein, Michael J.) (James, Sharon D.) (Lu, Shaohua)

Work Stress and Employee Health A Multidisciplinary Review

1
(Rosen, Christopher C.) (Ganster, Daniel C.)

Theory of Mind and Empathic Explanations of Machiavellianism A Neuroscience Perspective

1
(Bagozzi, Richard P.) (Verbeke, Willem J. M. I. et all)

Success Patterns of Exploratory and Exploitative Innovation A Meta-Analysis of the Influence of I…

1
(Mueller, Verena) (Rosenbuch, Nian) (Bausch, Andreas)

The Dark Side of Structural Holes A Multilevel Investigation

1
(Bizzi, Lorenzo)
Hal. Awal Sebelumnya 226 227 228 229 230 Berikutnya Hal. Akhir