Found 1386 results for your keywords: subject="Brand"
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Statistical benefits of choices from subsets

1
(Zeithammer, Robert) (Lenk, Peter)

Valuing branded businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Conceptualizing and measuring the monetary value of brand extensions: the case of motion pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Evaluating the financial impact of branding using trademarks: a framework and empirical evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Consumer-based brand equity and firm risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does in-store marketing work? effects of the number and position of shelf facings on brand attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Community relations 2.0

1
(Fichman, Robert G.) (Kane, Gerald C.) (Gallaugher, John) (Glaser, John)

A Practical guide to combining products and services

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas)

When should original equipment manufacturers use branded component contracts with suppliers?

1
(Ghosh, Mrinal) (John, George)

Factors influencing purchase preferences of store brands: eExamples from hypermarkets in Malaysia

1
(Che-Ha, Norbani) (Kadir, Sharifah Latifah Syed A.) (Li, Choo Wee)

Brand-specific leadership: turning employees into brand champions

1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

How brand community practices create value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

Speed of replacement": modeling brand loyalty using last-move data

1
(Seetharaman, P.B.) (Che, Hai)

Perception spillovers across competing brands: a disaggregate model of how and when

1
(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)

Are Women more loyal customers than men? gender differences in loyalty to firms and individual se…

1
(Bijmolt, Tammo H.A.) (Melnyk, Valentyna) (Osselaer, Stijn M.J. van)

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Marketing and firm value: metrics, methods, findings, and future directions

1
(Srinivasan, Shuba) (Hanssens, Donimique M.)

American girl and the brand gestalt: closing the loop on sociocultural branding research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

The Impact of counterfeiting on genuine-item consumers' brand relationships

1
(Commuri, Suraj)

Does customer demotion jeopardize loyalty?

1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)
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