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Hal. Awal Sebelumnya 21 22 23 24 25 Berikutnya Hal. Akhir

How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets

1
(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

1
(Verhoef, Peter C.)

Plural Governance in Industrial Purchasing

1
(Heide, Jan B.)

Angel agents: what we can (and cannot) learn from Pierre Lefaucheux's stewardship of Régie Renault

1
(Mehrotra, Vikas)

Price-Based Global Market Segmentation for Services

1
(Bolton, Ruth N.) (Myers, Matthew B.)

Promoting Relationship Learning

1
(Selnes, Fred) (Sallis, James)

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…

1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)

Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…

1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

Analisis Pengaruh Volatilitas Komoditas Minyak dan Emas Terhadap Fenomena Mispricing Harga Saham …

1
(Permata Wulandari (Pembimbing/Promotor)) (Zaafri Ananto Husodo (Penguji)) (Lisa Fitriyanti Akbar (Penguji)) (Adinda Diandra Putri)

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

1
(Baumgartner, Hans) (Pieters, Rik)

Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Dampak Pengumuman Boikot oleh BDS Indonesia terhadap Abnormal Return Saham pada Tahun 2023: Studi…

1
(Eko Rizkianto (Pembimbing/Promotor)) (Mohammad Herman Sulistyo (Penguji)) (Dwi Sulistyorini Amidjono (Penguji)) (Annisa Zata Ismah)

Marketing Literature Review

1
(Leonard, Myron)

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
Hal. Awal Sebelumnya 21 22 23 24 25 Berikutnya Hal. Akhir
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