Found 1386 results for your keywords: subject="Brand"
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Brand-specific leadership: turning employees into brand champions

1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

How brand community practices create value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

Speed of replacement": modeling brand loyalty using last-move data

1
(Seetharaman, P.B.) (Che, Hai)

Perception spillovers across competing brands: a disaggregate model of how and when

1
(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)

Are Women more loyal customers than men? gender differences in loyalty to firms and individual se…

1
(Bijmolt, Tammo H.A.) (Melnyk, Valentyna) (Osselaer, Stijn M.J. van)

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Marketing and firm value: metrics, methods, findings, and future directions

1
(Srinivasan, Shuba) (Hanssens, Donimique M.)

American girl and the brand gestalt: closing the loop on sociocultural branding research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

The Impact of counterfeiting on genuine-item consumers' brand relationships

1
(Commuri, Suraj)

Does customer demotion jeopardize loyalty?

1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

The Role of within-brand and cross-brand communications in competitive growth

1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)

Getting brand communities right

1
(Fournier, Susan) (Lee, Lara)

Field dependency and brand cognitive structures

1
(Ng, Sharon) (Houston, Michael J.)

Why do consumers buy counterfeit luxury brands?

1
(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)

Can McDonald's food ever be considered healthful? metacognitive experiences affect the perceived …

1
(Kyoungmi Lee) (Shavitt, Sharon)

Does Quality win? network effects versus quality in high-tech markets

1
(Tellis, Gerard J.) (Yin, Eden) (Niraj, Rakesh)

Social identity and the service-profit chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Gender dimensions of brand personality

1
(Grohmann, Bianca)

The Importance of a general measure of brand engagement on market behavior: development and valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Opportunism, knowledge, and the performance of franchise chains

1
(Barthelemy, Jerome)
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