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Analysis on the Effect of Social Media eWOM Information on Consumer Purchase Intention for Local …
1
(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Dagna Azzahra Irianto)
Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Persp…
1
(Karto Adiwijaya (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Agung Nugroho (Penguji)) (Michael Bernardo Mahardhika Setyono)
Evaluating the effect of social media micro influencers on drumstairs sales : exploring the media…
1
(Agung Nugroho (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Anna Amalyah Agus (Penguji)) (Fella Naziq Ganis)
Analisis Peran Social Media Marketing dalam Mempengaruhi Motivasi Altruistic dan Egoistic Konsume…
1
(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Arga Hananto (Penguji)) (Tatyana Putri Hadi)
Investigating the Impact of Issue Involvement and Brand Attachment on Consumer Response to Corpor…
1
(Yeshika Alversia (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Ulian Taurin Malik (Penguji)) (Najla Nadhira Yoanna)
Pengaruh Brand Equity, Status Consumption, Social Media Marketing, dan Brand Trust terhadap Purch…
1
(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rushli Fauzan (Penguji)) (Arthur Ferdinand Anondo)
Micro, Macro, Mega-Influencers: Identifying the Optimal Influencer Tier for Efficient Product Mar…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Savira Salsabila Asmara)
The Impact of Ownership Structure and Firm's Financial Performance towards Environmental, Social,…
1
(Rahmat Aryo Baskoro (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Junino Jahja (Penguji)) (Nabila Alma Safina)
Pengaruh Faktor Sosial dan Makro Ekonomi Terhadap Performa Keuangan Bank Syariah: Studi Kasus pad…
1
(Berly Martawardaya (Pembimbing/Promotor)) (Ashintya Damayati (Penguji)) (Yusuf Wibisono (Penguji)) (Muhammad Farhan)
Analisis Intensi Konsumen Muslim dalam Membeli Produk Prososial
1
(Kenny Devita Indraswari (Pembimbing/Promotor)) (Evony Silvino Violita (Penguji)) (Rahmatina Awaliah Kasri (Penguji)) (Ayeisha Faira)
Revealing the Face of Live Shopping: How Live Stream Host Characteristics Influence Consumer Inte…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Arga Hananto (Penguji)) (Shabrina Arifanti)
Evaluation Of Digital Media Strategies Implementation For Seasonal Marketing: An Analysis Of Befo…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Diandra Azzahra Kalista)
Fiscal Spending for Social Welfare and Multidimensional Poverty
1
(Prani Sastiono (Penguji)) (Muhammad Hanri (Penguji)) (Putu Geniki Lavinia Natih (Pembimbing/Promotor)) (Ivonne)
Analisis Faktor-Faktor yang Memengaruhi Green Purchase Behaviour Generasi Z dalam Pembelian Produ…
1
(Gita Gayatri (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (Yeshika Alversia (Penguji)) (Isra Livera)
Pengaruh Rebranding dan Positive Social E-WOM terhadap Brand Attitude dan Purchase Intention pada…
1
(Rizal Edy Halim (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Elizabeth Vyde Widhiarti)
Analisis Pengaruh Penilaian Pengungkapan Environmental, Social, Governance (ESG) terhadap Default…
1
(Rahmat Aryo Baskoro (Pembimbing/Promotor)) (Adi Waskito (Penguji)) (Roswita Nila Kurnia (Penguji)) (Nadya Rahmanita Siregar)
Pengaruh Social Media Marketing Activities Terhadap Consumer Behavior Intention Melalui Mediasi P…
1
(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Hapsari setyowardhani (Penguji)) (Keisha Kresno Mukti)
Pengaruh Karakteristik Interaksi Sosial terhadap Pembelian Impulsif pada Live Streaming Commerce
1
(Gita Gayatri (Penguji)) (Fandis Ekyawan (Penguji)) (Melia Retno Astrini (Pembimbing/Promotor)) (Ayushita Btariputri Pramordawardani)
The Effect of Social Media Marketing on Consumer-based Brand Equity: Understanding The Mediating …
1
(Ira Iriyanty (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Sri Daryanti (Penguji)) (Narendra Krishna Triwardhana)
Pengaruh Performa ESG (Environmental, Social, and Governance) terhadap Imbal Hasil Saham Perusaha…
1
(Lenny Suardi (Pembimbing/Promotor)) (Ruri Eka Fauziah Nasution (Penguji)) (Nur Dhani Hendranastiti (Penguji)) (Mutiara Khairuma Tasya)
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