Found 1510 results for your keywords: subject="Statistical"
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Model of brand choice with a no-purchase option calibrated to scanner-panel data

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(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

Trust repair after an organization-level failure

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(Gillespie, Nicole) (Dietz, Graham)

When corporate image affects product evaluations: the moderating role of perceived risk

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(Batra, Rajeev) (Gurhan) (Canli, Zeynep)

Public policy and global supply chain capabilities and performance: a resource-based view

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(Morash, Edward A.) (Lynch, Daniel F.)

Contextual factors surrounding reputation damage with potential implications for reputation repair

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(Rhee, Mooweon) (Valdez, Michael E.)

A Mixing model for internet search-engine visits

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(Boatwright, Peter) (Telang, Rahul) (Mukhopadhyay, Tridas)

Waiting for the web: how screen color affects time perception

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(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

1
(Chintagunta, Pradeep K.) (Varki, Sajeev)

On distributor commitment in marketing channels for industrial products: contrast between the Uni…

1
(Kim, Keysuk) (Oh, Changho)

Valuing customers

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(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

Executive insights: The impact of linguistic differences on international brand name standardizat…

1
(Francis, June N. P.) (Lam, Janet P. Y.)

Integration of discrepant sales forecasts: the influence of plausibility inferences based on an e…

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(Johar, Gita Venkataramani) (Roggeveen, Anne L.)

Auditory and visual brand identifiers in Chinese and English

1
(Tavassoli, Nader T.) (Han, Jin K.)

Brand name translation: Language constraints, product attributes, and consumer perceptions in Eas…

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(Hong, F. C.) (Pecotich, Anthony) (Shultz, Clifford J.)

The Strategic secret of private equity

1
(Goold, Michael) (Barber, Felix)

Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…

1
(Hsieh, Ming H.)

Protecting global brands: toward a global norm

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(Gillespie, Kate) (Krishna, Kishore) (Jarvis, Susan)

The perennial issue of adaptation or standardization of international marketing communication: or…

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(Solberg, Carl Arthur)

International brand-name standardization/adaptation: antecedents and consequences

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(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

Born global or gradual global? examining the export behavior of small and medium-sized enterprises

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(Moen, Oystein) (Servais, Per)
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