Found 1357 results for your keywords: subject="Strategy"
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Another reason academics and practitioners should communicate more

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(Lodish, Leonard M.)

How geographic variation persists: comments on "consumer packaged goods in the United States: Nat…

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(Kruger, Michael W.)

Executive insights: building successful export business relationships: a behavioral perspective

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(Katsikeas) (Leonidou, Leonidas C.) (S., Constantine) (Hadjimarcou, John)

Multiple channel strategies in the European personal computer industry

1
(Gabrielsson, Mika) (Kirpalani, V.H., Manek) (Loustarinen, Reijo)

International brand-name standardization/adaptation: antecedents and consequences

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(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

The perennial issue of adaptation or standardization of international marketing communication: or…

1
(Solberg, Carl Arthur)

Curvilinearity in the diversification-performance linkage: an examination of over three decades o…

1
(Palich, Leslie E.) (Cardinal, Laura B.) (Miller, C. Chet)

What have we learned about generic competitive strategy? A meta-analysis

1
(Campbell-Hunt, Colin)

Environmental dynamism, capital structure and performance: a theoretical integration and an empir…

1
(Li, Mingfang) (Simerly, Roy L.)

Governance value analysis and marketing strategy

1
(Ghosh, Mrinal) (John, George)

Research as innovation: rewards, perils, and guideposts for research and reviews in marketing

1
(Chandy, Rajesh K.)

New product launch strategy for network effects products

1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)

Market-focused strategic flexibility: conceptual advances and an integrative model

1
(Grohmann, Bianca) (Johnson, Jean L.) (Lee, Ruby Pui-Wan) (Saini, Amit)

Return on marketing: using customer equity to focus marketing strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Relationship Governance in a Supply Chain Network

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Beyond adoption: development and application of a use-diffusion model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

First in, first out? the effects of network externalities on pioneer survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

How is manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

A configuration theory assessment of marketing organization fit with business strategy and its re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)
Hal. Awal Sebelumnya 21 22 23 24 25 Berikutnya Hal. Akhir