Found 1386 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 21 22 23 24 25 Berikutnya Hal. Akhir

The Role of within-brand and cross-brand communications in competitive growth

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(Libai, Barak) (Muller, Eitan) (Peres, Renana)

Getting brand communities right

1
(Fournier, Susan) (Lee, Lara)

Field dependency and brand cognitive structures

1
(Ng, Sharon) (Houston, Michael J.)

Why do consumers buy counterfeit luxury brands?

1
(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)

Can McDonald's food ever be considered healthful? metacognitive experiences affect the perceived …

1
(Kyoungmi Lee) (Shavitt, Sharon)

Does Quality win? network effects versus quality in high-tech markets

1
(Tellis, Gerard J.) (Yin, Eden) (Niraj, Rakesh)

Social identity and the service-profit chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Gender dimensions of brand personality

1
(Grohmann, Bianca)

The Importance of a general measure of brand engagement on market behavior: development and valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Opportunism, knowledge, and the performance of franchise chains

1
(Barthelemy, Jerome)

Customer equity drivers and future sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Brand communities and new product adoption:the influence and limits of oppositional loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through fast-forwarding: brand information and visual attention

1
(Brasel, S. Adam) (Gips, James)

Private-label use and store loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Treating zero brand sales observations in choice model estimation: consequences and potential rem…

1
(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)

Customer equity: an integral part of financial reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Can Knockoffs knock out your business?

1
(Nunes, Paul F.) (Mulani, Narendra P.)

Brand portfolio promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)
Hal. Awal Sebelumnya 21 22 23 24 25 Berikutnya Hal. Akhir