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Pengaruh Struktur Modal dan Risiko Finansial terhadap Performa Perusahaan Manufaktur Publik di Li…

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(Dewi Hanggraeni (Pembimbing/Promotor)) (Mutiara Baby Admeinasthi (Penguji)) (Arief Wibisono Lubis (Penguji)) (Laudza' Ikmal Muhammad Qowi)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

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(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

When outside directors resign: go publicly or leave quietly?

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(Largay III, James A.) (Qiu, Xiaodong)

Valuing Branded Businesses

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(Mizik, Natalie) (Jacobson, Robert)

the Psychology of defined-benefit pensions: when do they affect employee behavior?

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(Santora, Joseph C.) (Esposito, Mark)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

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(Kumar, V.) (Shah, Denish)

Eye of the beholder: does what is important about a job depend on who is asked?

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(Culbertson, Satoris S.) (Connell, Angela R.)

Psychological strength training: can it help employees enhance their well-being?

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(Culbertson, Satoris S.) (Weyhrauch, William S.)

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…

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(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)

Determinants of Pay Levels and Structures in Sales Organizations

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(Coughlan, Anne T.) (Iacobucci, Dawn) (Anderson, Erin) (Rouzies, Dominique)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

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(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Executive stock options: still plenty of shenanigans?

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(Wyld, David C.)

Evaluasi Prosedur Audit KAP SAM atas Akun Kas dan Setara Kas PT MAR = Evaluation of KAP SAM's Aud…

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(Siti Nurwahyuningsih Harahap (Pembimbing/Promotor)) (Ludovicus Sensi Wondabio (Penguji)) (Lufti Yulian (Penguji)) (Maria Lietania Sampoerno)

Does Advertising Spending Influence Media Coverage of the Advertiser?

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(Basuroy, Suman) (Rinallo, Diego)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

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(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

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(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Retaining talent: replacing misconceptions with evidence-based strategies

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(Allen, David G.) (Bryant, Phillip C.) (Vardaman, James M.)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Managing Dynamics in a Customer Portfolio

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(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)
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