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How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
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(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)
Measuring Marketing Productivity: Current Knowledge and Future Directions
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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
Metrics for Making Marketing Matter
1
(Lehmann, Donald R.)
the Product innovation process: are managing information flows and cross-functional collaboration…
1
(Wells, Rebecca M. J.)
Antecedents and Outcomes of Marketing Strategy Comprehensiveness
1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)
The Mismatched worker: when people don't fit their jobs.
1
(Kalleberg, Arne L.)
Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets
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(Rangan, V. Kasturi) (Narayandas, Das)
Consumer Response to Retailers' Use of Partially Comparative Pricing
1
(Miniard, Paul W.) (Manning, Kenneth C.) (Barone, Michael J.)
The Role of Relational Knowledge Stores in Interfirm Partnering
1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)
Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Co…
1
(Marinova, Detelina)
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
1
(Workman, John P.) (Im, Subin)
"Listening in" to Find and Explore New Combinations of Customer Needs
1
(Urban, Glen L.) (Hauser, John R.)
Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…
1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)
Relationship Governance in a Supply Chain Network
1
(Heide, Jan B.) (Wathne, Kenneth H.)
Beyond Adoption: Development and Application of a Use-Diffusion Model
1
(Shih, Chuan-Fong) (Venkatesh, Alladi)
First in, First out? The Effects of Network Externalities on Pioneer Survival
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
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(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)
Pengaruh Firm-Specific Investor Sentiment Terhadap Stock Price Informativeness dan Crash Risk pad…
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(Permata Wulandari (Pembimbing/Promotor)) (Zaafri Ananto Husodo (Penguji)) (Lisa Fitriyanti Akbar (Penguji)) (Idris Aryo Prasojo)
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