Found 1357 results for your keywords: subject="Strategy"
Hal. Awal Sebelumnya 21 22 23 24 25 Berikutnya Hal. Akhir

Research as innovation: rewards, perils, and guideposts for research and reviews in marketing

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(Chandy, Rajesh K.)

New product launch strategy for network effects products

1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)

Market-focused strategic flexibility: conceptual advances and an integrative model

1
(Grohmann, Bianca) (Johnson, Jean L.) (Lee, Ruby Pui-Wan) (Saini, Amit)

Return on marketing: using customer equity to focus marketing strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Relationship Governance in a Supply Chain Network

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Beyond adoption: development and application of a use-diffusion model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

First in, first out? the effects of network externalities on pioneer survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

How is manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

A configuration theory assessment of marketing organization fit with business strategy and its re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

Trading off between value creation and value appropriation: the financial implications of shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

The identity salience model of relationship marketing success: the case of nonprofit marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Market situation interpretation and response: the role of cognitive style, organizational culture…

1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)

Mass-communicated prediction requests: practical application and a cognitive dissonance explanati…

1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)

How critical are critical reviews? the box office effects of film critics, star power, and budgets

1
(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)

Plural governance in industrial purchasing

1
(Heide, Jan B.)

Exploring the phenomenon of customers' desired value change in a business-to-business context

1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)

The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance

1
(Cavusgil, S. Tamer) (Zou, Shaoming)

Getting return on quality:rRevenue expansion, cost reduction, or both?

1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)

Prinsip-prinsip dalam merancang kebijakan good governance dalam suatu organisasi

1
(Chandra, Aditiawan)
Hal. Awal Sebelumnya 21 22 23 24 25 Berikutnya Hal. Akhir