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Studi Kasus FEB UI
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Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Customer Knowledge Development: Antecedents and Impact on New Product Performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
The Role of Relational Knowledge Stores in Interfirm Partnering
1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
1
(Workman, John P.) (Im, Subin)
When Is a Preannounced New Product Likely to Be Delayed?
1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
1
(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
1
(Wedel, Michel) (Pieters, Rik)
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
1
(Jong, Ad de) (Ruyter, Ko de) (Lemmink, Jos)
An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share
1
(Ailawadi, Kusum L.) (Harlam, Bari)
Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…
1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)
Relationship Governance in a Supply Chain Network
1
(Heide, Jan B.) (Wathne, Kenneth H.)
Beyond Adoption: Development and Application of a Use-Diffusion Model
1
(Shih, Chuan) (Fong) (Venkatesh, Alladi)
First in, First out? The Effects of Network Externalities on Pioneer Survival
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
General mental ability, job performance, and red herrings: responses to Osterman, Hauser, and Sch…
1
(Le, Huy) (Oh, In) (Sue) (Shaffer, Jonathan) (Schmidt, Frank)
the Value of personnel selection: reflections on some remarkable claims
1
(Schmitt, Neal)
Implications of methodological advances for the practice of personnel selection: how practitioner…
1
(Le, Huy) (Oh, In) (Sue) (Shaffer, Jonathan) (Schmidt, Frank)
Can we take the guesswork out of diversity practice selection?
1
(Kravitz, David A.)
Technological Evolution and Radical Innovation
1
(Sood, Ashish) (Tellis, Gerard J.)
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