Found 2753 results for your keywords: subject="studies"
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Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…

1
(Simonson, Itamar)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

How Country Characteristics Affect the Perceived Value of Web Sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

1
(Srinivasan, Raji)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

1
(Liu, Yong)

Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…

1
(Gremler, Dwayne D.) (Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael)

Stereotype threat at work

1
(Kulik, Carol T.) (Roberson, Loriann)

Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…

1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

Do patents perform like property?

1
(Bessen, James) (Meurer, Michael J.)

Science and ethics: what should count as evidence against the use of goal setting?

1
(Locke, Edwin A.) (Latham, Gary P.)

Behavioral obstacles in the annuity market

1
(Hu, Wei-Yin) (Scott, Jason S.)

Industry classifications and return comovement

1
(Chan, Louis K.C.) (Lakonishok, Josef) (Swaminathan, Bhaskaran)

The Anatomy of value and growth stock returns

1
(Fama, Eugene F.) (French, Kenneth R.)

Combination hedges applied to U.S. markets

1
(Morgan, Lawrence)

Risk management for event-driven funds

1
(Jorion, Philippe)

Capital structure, staggered boards, and firm value

1
(Jiraporn, Pornsit) (Liu, Yixin)
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