Found 1218 results for your keywords: publisher=American Marketing Association
Hal. Awal Sebelumnya 26 27 28 29 30 Berikutnya Hal. Akhir

The Reciprocal Effects of Brand Equity and Trivial Attributes

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(Broniarczyk M. Susan) (Gershoff D. Andrew)

Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability

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(Mishra, Saurabh) (Modi, Sachin B)

The Effect of Forced Choice on Choice

1
(Dhar Ravi) (Simonson tamar)

E-Customization

1
(Ansari Asim) (Mela F. Carl)

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segment…

1
(Chung Jaihak) (Rao R. Vithala)

Interdependence and Its Consequences in Distributor-Supplier Relationships: A Distributor Perspec…

1
(Kim Keysuk Stephen) (Hsieh Hung Ping)

A Bargaining Theory of Distribution Channels

1
(Iyer Ganesh) (Boas . Miguel Villas J.)

Stickier Priors: The Effects of Nonanalytic versus Analytic Thinking in New Product Forecasting

1
(Bolton E. Lisa)

Affect, Framing, and Persuasion

1
(Keller Anand Punam) (Lipkus M. Isaac) (Rimer K. Barbara)

Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio

1
(Bordley Robert)

Incommensurate Resources: Not Just More of the Same Incommensurate Resources: Not Just More of t…

1
(Nunes C. Joseph) (Park Whan C.)

The Journal of marketing research: its initiation, growth, and knowledge dissemination

1
(Green, Paul E.) (Johnson, Richard M.) (Neal, William D.)

Neural Correlates of Susceptibility to Group Opinions in Online Word-of Mouth Recommendations

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(Cascio, Christopher N.) (O\'donnell, Matthew Brook) (Bayer, Joseph) (Tinner Jr, Francis J.) (Falk, Emily B.)

Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumer…

1
(Bagozzi, Richard P.) (Pozharliev, Rumen) (Verbeke, Willem J.M.I.) (Strien, Jan W. Van)

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Enhancement in Comm…

1
(Meyvis, Tom) (Morwitz, Vicky G.) (Cerf, Moran) (Greenleaf, Eric)

Using EEG to Predict Consumers' Future Choices

1
(Telpaz, Ariel) (Webb, Ryan) (Levy, Dino J.)

Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral E…

1
(Plassmann, Hilke.) (Weber, Bernd.)

Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Populaion-W…

1
(Boksem, Maarten A.S.) (Smidts, Ale.)

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making.;Cost Consci…

1
(Shiv, Baba) (Karmarkar, Uma R.) (Knutson, Brian.)

From "Where" to "What": Distributed Representations of Brand Associations in the Human Brain.

1
(Nelson, Leif D.) (Chen, Yu) (Ping.) (Hsu, Ming.)
Hal. Awal Sebelumnya 26 27 28 29 30 Berikutnya Hal. Akhir