Found 1386 results for your keywords: subject="Brand"
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Customer equity drivers and future sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Brand communities and new product adoption:the influence and limits of oppositional loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through fast-forwarding: brand information and visual attention

1
(Brasel, S. Adam) (Gips, James)

Private-label use and store loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Treating zero brand sales observations in choice model estimation: consequences and potential rem…

1
(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)

Customer equity: an integral part of financial reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Can Knockoffs knock out your business?

1
(Nunes, Paul F.) (Mulani, Narendra P.)

Brand portfolio promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Holistic package design and consumer brand impressions

1
(Orth, Ulrich R.) (Malkewitz, Keven)

Delight by design: the role of hedonic versus utilitarian benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

1
(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)

The Financial value impact of perceptual brand attributes

1
(Mizik, Natalie) (Jacobson, Robert)

Peran kepercayaan pada merek dan kepuasan dalam menjelaskan loyalitas pada merek (studi empirik p…

1
(Setyawan, Anton A.)

The Corporate brand: help or hindrance

1
(Dev, Chekitan S.)

Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

Estimating disaggregate models using aggregate data through augmentation of individual choice

1
(Chen, Yuxin) (Yang, Sha)
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