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Studi Kasus FEB UI
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Return on Marketing: Using Customer Equity to Focus Marketing Strategy
1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)
Relationship Governance in a Supply Chain Network
1
(Heide, Jan B.) (Wathne, Kenneth H.)
Beyond Adoption: Development and Application of a Use-Diffusion Model
1
(Shih, Chuan) (Fong) (Venkatesh, Alladi)
First in, First out? The Effects of Network Externalities on Pioneer Survival
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
General mental ability, job performance, and red herrings: responses to Osterman, Hauser, and Sch…
1
(Le, Huy) (Oh, In) (Sue) (Shaffer, Jonathan) (Schmidt, Frank)
the Value of personnel selection: reflections on some remarkable claims
1
(Schmitt, Neal)
Implications of methodological advances for the practice of personnel selection: how practitioner…
1
(Le, Huy) (Oh, In) (Sue) (Shaffer, Jonathan) (Schmidt, Frank)
Can we take the guesswork out of diversity practice selection?
1
(Kravitz, David A.)
Technological Evolution and Radical Innovation
1
(Sood, Ashish) (Tellis, Gerard J.)
Customer Satisfaction, Cash Flow, and Shareholder Value
1
(Gruca, Thomas S.) (Rego, Lopo L.)
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and…
1
(Homburg, Christian) (Furst, Andreas)
Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investig…
1
(Kumar, Nirmalya) (Corsten, Daniel)
Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effect…
1
(Payan, Janice M.) (McFarland, Richard G.)
The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, an…
1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…
1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
1
(Kumar, Piyush)
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performanc…
1
(Netemeyer, Richard G.) (Maxham, James G., III) (Pullig, Chris)
The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perisha…
1
(Tsiros, Michael) (Heilman, Carrie M)
Impact of Uncertainty on IPO Activity in Selected Emerging Countries from The Morgan Stanley Capi…
1
(Maria Ulpah (Pembimbing/Promotor)) (Lenny Suardi (Penguji)) (Junino Jahja (Penguji)) (Kayla Maylaf Munasit)
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