Found 1386 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 26 27 28 29 30 Berikutnya Hal. Akhir

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Holistic package design and consumer brand impressions

1
(Orth, Ulrich R.) (Malkewitz, Keven)

Delight by design: the role of hedonic versus utilitarian benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

1
(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)

The Financial value impact of perceptual brand attributes

1
(Mizik, Natalie) (Jacobson, Robert)

Peran kepercayaan pada merek dan kepuasan dalam menjelaskan loyalitas pada merek (studi empirik p…

1
(Setyawan, Anton A.)

The Corporate brand: help or hindrance

1
(Dev, Chekitan S.)

Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

Estimating disaggregate models using aggregate data through augmentation of individual choice

1
(Chen, Yuxin) (Yang, Sha)

A Discrete-continuous model for multicategory purchase behavior of household

1
(Chintagunta, Pradeep K.) (Song, Inseong)

Brand-level effects of stockkeeping unit reductions

1
(Zhang, Jie) (Krishna, Aradhna)

Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…

1
(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)

Mad about plaid

1
(Kirby, Julia)

Decomposition of the sales impact of promotion-induced stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)

Blending cobrand personalities: an examination of the complex self

1
(Monga, Alokparna Basu) (Lau-Gesk, Loraine)

Pengaruh moderasi product involvement dalam hubungan antara kemiripan, brand specific association…

1
(Azhari, M. Zakky) (Afiff, Adi Zakaria)

(Re) Branding the big easy

1
(Gotham, Kevin Fox)

Analisis experiental marketing, emotional branding, and brand trust terhadap loyalitas merek Mentari

1
(Hamzah, Amir)

Pengaruh konsistensi Brand Specific Associations dan strategu Brand Extension dalam memenangkan e…

1
(Afiff, Adi Zakaria)
Hal. Awal Sebelumnya 26 27 28 29 30 Berikutnya Hal. Akhir