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Hal. Akhir
Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals
1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…
1
(Verhoef, Peter C.)
Plural Governance in Industrial Purchasing
1
(Heide, Jan B.)
Angel agents: what we can (and cannot) learn from Pierre Lefaucheux's stewardship of Régie Renault
1
(Mehrotra, Vikas)
Angel agents: agency theory reconsidered
1
(Miller, Danny) (Sardais, Cyrille)
Price-Based Global Market Segmentation for Services
1
(Bolton, Ruth N.) (Myers, Matthew B.)
Promoting Relationship Learning
1
(Selnes, Fred) (Sallis, James)
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…
1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)
Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…
1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)
Analisis Pengaruh Volatilitas Komoditas Minyak dan Emas Terhadap Fenomena Mispricing Harga Saham …
1
(Permata Wulandari (Pembimbing/Promotor)) (Zaafri Ananto Husodo (Penguji)) (Lisa Fitriyanti Akbar (Penguji)) (Adinda Diandra Putri)
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…
1
(Baumgartner, Hans) (Pieters, Rik)
Corporate Environmentalism: Antecedents and Influence of Industry Type
1
(Benerjee, Subhabrata Bobby) (Iyer, Easwar S) (Kashyap, Rajiv K.)
Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…
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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)
Analisis Pengaruh Proactive Personality dan Entrepreneurial Orientation on Opportunity Recognitio…
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(Aryana Satrya (Pembimbing/Promotor)) (Imbuh Sulistyarini (Penguji)) (Fanny Mardianty (Penguji)) (Taffarell Riordan Hasanudin)
Dampak Pengumuman Boikot oleh BDS Indonesia terhadap Abnormal Return Saham pada Tahun 2023: Studi…
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(Eko Rizkianto (Pembimbing/Promotor)) (Mohammad Herman Sulistyo (Penguji)) (Dwi Sulistyorini Amidjono (Penguji)) (Annisa Zata Ismah)
Marketing Literature Review
1
(Leonard, Myron)
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…
1
(Morgan, Neil A.) (Vorhies, Douglas W.)
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …
1
(Mizik, Natalie) (Jacobson, Robert)
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