Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 26 27 28 29 30 Berikutnya Hal. Akhir

A Bargaining Theory of Distribution Channels

1
(Iyer Ganesh) (Boas . Miguel Villas J.)

Stickier Priors: The Effects of Nonanalytic versus Analytic Thinking in New Product Forecasting

1
(Bolton E. Lisa)

Affect, Framing, and Persuasion

1
(Keller Anand Punam) (Lipkus M. Isaac) (Rimer K. Barbara)

Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio

1
(Bordley Robert)

Incommensurate Resources: Not Just More of the Same Incommensurate Resources: Not Just More of t…

1
(Nunes C. Joseph) (Park Whan C.)

Does It Make Sense to Use Scents to Enhance Brand Memory?

1
(Morrin, Maureen) (Ratneshwar S.)

The Journal of marketing research: its initiation, growth, and knowledge dissemination

1
(Green, Paul E.) (Johnson, Richard M.) (Neal, William D.)

Neural Correlates of Susceptibility to Group Opinions in Online Word-of Mouth Recommendations

1
(Cascio, Christopher N.) (O\'donnell, Matthew Brook) (Bayer, Joseph) (Tinner Jr, Francis J.) (Falk, Emily B.)

Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumer…

1
(Bagozzi, Richard P.) (Pozharliev, Rumen) (Verbeke, Willem J.M.I.) (Strien, Jan W. Van)

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Enhancement in Comm…

1
(Meyvis, Tom) (Morwitz, Vicky G.) (Cerf, Moran) (Greenleaf, Eric)

Using EEG to Predict Consumers' Future Choices

1
(Telpaz, Ariel) (Webb, Ryan) (Levy, Dino J.)

Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral E…

1
(Plassmann, Hilke.) (Weber, Bernd.)

Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Populaion-W…

1
(Boksem, Maarten A.S.) (Smidts, Ale.)

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making.;Cost Consci…

1
(Shiv, Baba) (Karmarkar, Uma R.) (Knutson, Brian.)

From "Where" to "What": Distributed Representations of Brand Associations in the Human Brain.

1
(Nelson, Leif D.) (Chen, Yu) (Ping.) (Hsu, Ming.)

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological …

1
(Winer, Russell S.) (Pavlou, Paul A.) (Venkaratman, Vinod.) (Dimoka, Angelika) (Vo, Khoi) (Hampton, William) (Bollinger, Bryan) (Hershfield, Hal E.) (Ishihara, Masakazu)

Consumer Neuroscience: Applications, Challenges, and Possible Solutions.

1
(Yoon, Carolyn.) (Plassmann, Hilke.) (Venkatraman, Vinod : Huettel, Scott)

Introduction to the "Journal of Marketing Research" Special Issue on Neuroscience and Marketing

1
(Camerer, Colin) (Yoon, Carolyn)

What's in A Brand Name? Assesing the Impact of Rebranding in the Hospitality Industry

1
(Dev, Chekitan S.) (Tsai, Yi) (Lin) (Chintagunta, Pradeep)

Transaction Attributes and Customer Valuation

1
(Braun, Michael) (Scheweidel, David A.) (Stein, Eli)
Hal. Awal Sebelumnya 26 27 28 29 30 Berikutnya Hal. Akhir