Found 1386 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 26 27 28 29 30 Berikutnya Hal. Akhir

A Discrete-continuous model for multicategory purchase behavior of household

1
(Chintagunta, Pradeep K.) (Song, Inseong)

Brand-level effects of stockkeeping unit reductions

1
(Zhang, Jie) (Krishna, Aradhna)

Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…

1
(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)

Mad about plaid

1
(Kirby, Julia)

Decomposition of the sales impact of promotion-induced stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)

Blending cobrand personalities: an examination of the complex self

1
(Monga, Alokparna Basu) (Lau-Gesk, Loraine)

Pengaruh moderasi product involvement dalam hubungan antara kemiripan, brand specific association…

1
(Azhari, M. Zakky) (Afiff, Adi Zakaria)

(Re) Branding the big easy

1
(Gotham, Kevin Fox)

Analisis experiental marketing, emotional branding, and brand trust terhadap loyalitas merek Mentari

1
(Hamzah, Amir)

Pengaruh konsistensi Brand Specific Associations dan strategu Brand Extension dalam memenangkan e…

1
(Afiff, Adi Zakaria)

Analisis efektivitas iklan komparatif: industri minuman dalam botol

1
(Yusuf, M. Anisaa) (Afifi, Adi Zakaria)

Pengaruh strategi Brand Extension dalam mereduksi Negatif Reciprocity Effect terhadap Parent Brand

1
(Afiff, Adi Zakaria)

Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step

1
(Muafi) (Siswanti, Yuni)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

The Effects of ingredient branding strategies on host brand extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Building brand community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

How business cycles contribute to private-label success: evidence from the United States and Europe

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

How country characteristics affect the perceived value of web sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Human brands: investigating antecedents to consumers' strong attachment to celebrities

1
(Thomson, Matthew)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)
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