Pusat Sumber Belajar FEB UI
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Bisnis berorientasi pasar akan menguntungkan pelanggan, karyawan dan pemegang saham
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(Supranto, J.)
The Customer has escaped
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(Cespedes, Frank V.) (Nunes, Paul F.)
Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switch…
1
(Anderson, Eric T.) (Simester Duncan)
Service Innovativeness and Firm Value
1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas.)
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
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(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)
Transaction Attributes and Customer Valuation
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(Braun, Michael) (Scheweidel, David A.) (Stein, Eli)
Cross-Validation of Customer and Employee Signals and Firm Valuation
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(Mittal, Vikas) (Groening, Christopher) (Zhang, Yan \"Anthea\")
When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees? Job Satisfaction and P…
1
(Bulent, Menguc) (Seigyoung, Auh) (Katsikeas, Constantine S) (Yeon Sung Jung)
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
1
(Woojung Chang) (Taylor, Stevan A)
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
1
(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)
Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communic…
1
(Wieseke, Jan) (Haumman, Till) (Gunturkun, Pascal) (Schons, Laura Marie)
Supplier-Selected Referrals
1
(Lilien, Gary L) (Grewal, Rajdeep) (Hada, Mahima)
Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer …
1
(Wetzel, Hauke A) (Hammerschmidt, Maik) (Zablah, Alex R)
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Review…
1
(Ludwig, Stephan) (Ko de Ruyter) (Friedman, Mike) (Bruggen, Elisabeth C) (Wetzels, Martin) (Pfann, Gerard)
Defining, Measuring, and Managing Business Reference Value
1
(Kumar, V) (Petersen, J Andrew) (Leone, Robert P)
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability De…
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(Lukas, Bryan A) (Whitwell, Gregory J) (Heide, Jan B)
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability De…
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(Lukas, Bryan A) (Whitwell, Gregory J) (Heide, Jan B)
Pengaruh brand equity dan customer value terhadap customer satisfaction rumah sakit
1
(Sujani) (Harjoko, I Edhy)
Kualitas layanan dan tata kelola internet banking dari persepsi nasabah
1
(Ronny) (Suryani, Tatik) (Iramani)
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…
1
(Shankar, Venkatesh) (Kushwaha, Tarun)
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