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Analisis Pengaruh Volatilitas Komoditas Minyak dan Emas Terhadap Fenomena Mispricing Harga Saham …

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(Permata Wulandari (Pembimbing/Promotor)) (Zaafri Ananto Husodo (Penguji)) (Lisa Fitriyanti Akbar (Penguji)) (Adinda Diandra Putri)

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

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(Baumgartner, Hans) (Pieters, Rik)

Corporate Environmentalism: Antecedents and Influence of Industry Type

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(Benerjee, Subhabrata Bobby) (Iyer, Easwar S) (Kashyap, Rajiv K.)

Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

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(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Analisis Pengaruh Proactive Personality dan Entrepreneurial Orientation on Opportunity Recognitio…

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(Aryana Satrya (Pembimbing/Promotor)) (Imbuh Sulistyarini (Penguji)) (Fanny Mardianty (Penguji)) (Taffarell Riordan Hasanudin)

Dampak Pengumuman Boikot oleh BDS Indonesia terhadap Abnormal Return Saham pada Tahun 2023: Studi…

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(Eko Rizkianto (Pembimbing/Promotor)) (Mohammad Herman Sulistyo (Penguji)) (Dwi Sulistyorini Amidjono (Penguji)) (Annisa Zata Ismah)

Marketing Literature Review

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(Leonard, Myron)

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…

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(Morgan, Neil A.) (Vorhies, Douglas W.)

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

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(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

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(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Measuring Marketing Productivity: Current Knowledge and Future Directions

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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Metrics for Making Marketing Matter

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(Lehmann, Donald R.)

the Product innovation process: are managing information flows and cross-functional collaboration…

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(Wells, Rebecca M. J.)

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

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(Atuahene-gima, Kwaku) (Murray, Janet Y.)

The Mismatched worker: when people don't fit their jobs.

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(Kalleberg, Arne L.)

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

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(Rangan, V. Kasturi) (Narayandas, Das)

Rain man or pied piper? Moving business schools beyond media rankings with mass customization and…

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(Glick, William H.)
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