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Marketing management and strategy 4th ed
2
(Doyle, Peter) (Stern, Phillip)
Marketing management 13th ed
2
(Kotler, Philip) (Keller, Kevin Lane)
Merketing management 14th ed
6
(Kotler, Philip) (Keller, Kevin Lane)
Marketing research 8th ed
3
(Aaker, David A.) (V. Kumar) (George S. Day)
Marketing research 6th ed
2
(Aaker, David A.) (Kumar, V.)
Brand relevance : making competitors irrelevant
1
(Aaker, David A.)
Membidik pasar Indonesia segmentasi, targeting dan positioning
1
(Kasali, Rhenald)
Menggali potensi wirausaha : feasibility studi-plus & implementation
2
(Harmaizar Z.)
Aspek hukum pasar modal Indonesia
3
(Nasarudin, Moh. Irsan)
Catatan hukum pasar modal
2
(Safitri, Indra)
Strategic customer management : integrating relationship marketing and CRM
2
(Payne, Adrian) (Frow, Pennie)
Relationship marketing: strategy and implementation
2
(Adrian Payne) (Helen Peck) (Martin Christopher) (Moira Clark)
Relationship marketing: creating stakeholder value
2
(Christopher, Martin) (Adrian Payne) (David Ballantyne)
Relationship marketing exploring relational strategies in marketing
2
(Egan, John)
Total relationship marketing. 2nd
2
(Gummesson, Evert)
Relationship marketing : Exploring relational strategies in marketing 4th ed
4
(Egan, John)
Relationship marketing : Exploring relational strategies in marketing 3rd ed
3
(Egan, John)
Consumer behaviour : building marketing strategy 14 th ed
1
(Hawkins, Del I.) (Mothersbaugh, David L.) (Kleiser, Susan Bardi)
Consumer behavior 10th ed
2
(Schiffman, Leon G.) (Kanuk, Leslie Lazar) (Wisenblit, Joseph)
Consumer behavior & marketing strategy 9th ed
19
(Peter, J. Paul) (Olson, Jerry C.)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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