Found 7729 results for your keywords: subject="Market"
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Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations

1
(Zhou, Kevin Zheng) (Yim, Chi Kin) (Tse, David K.)

Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Perfor…

1
(Bearden, William O.) (Kirca, Ahmet H.) (Jayachandran, Satish)

Negativity in the Evaluation of Political Candidates

1
(Klein, Jill G.) (Ahluwalia, Rohini)

A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger…

1
(Homburg, Christian) (Bucerius, Matthias)

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…

1
(Simonson, Itamar)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

Achieving Marketing Objectives through Social Sponsorships

1
(Simmons, Carolyn J.) (Becker-Olsen, Karen L.)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and…

1
(Luo, Xueming) (Donthu, Naveen)

Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transform…

1
(Sherry, John F.) (Carpenter, Gregory S.) (Gebhardt, Gary F.)

How Country Characteristics Affect the Perceived Value of Web Sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Corporate Social Responsibility, Customer Satisfaction, and Market Value

1
(Luo, Xueming) (Bhattacharya, C. B.)

Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

1
(Srinivasan, Raji)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

1
(Liu, Yong)

Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…

1
(Gremler, Dwayne D.) (Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael)
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