Found 1357 results for your keywords: subject="Strategy"
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Towards an organic perspective on strategy

1
(Farjoun, Moshe)

Strategy fit and performance consequences of international marketing standardization

1
(Katsikeas, Constantine S.) (Samiee, Saeed) (Theodosiou, Marios)

Who competes with whom? a demand-based perspective for identifying and representing asymmetric co…

1
(Wind, Jerry) (Grewal, Rajdeep) (Desarbo, Wayne S)

The Concept of hope and its relevance to product evaluation and choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Making customer relationhip management work: the measurement and profitable management of custome…

1
(Ryals, Lynette)

Incorporating strategic consumer behavior into customer valuation

1
(Lewis, Michael)

The Role of relational information processes and technology use in customer relationship management

1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)

A Strategic framework for customer relationship management

1
(Payne, Adrian) (Frow, Pennie)

Are the Drivers and role of online trust the same for all web sites and consumers? a large-scale …

1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)

Decomposing influence strategies: argument structure and dependence as determinants of the effect…

1
(Payan, Janice M.) (McFarland, Richard G.)

The Performance implications of fit among business strategy, marketing organization structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Corporate associations and consumer product responses: the moderating role of corporate brand dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

Specific investments in marketing relationships: expropriation and bonding efects

1
(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)

Recapturing lost customers

1
(Blattberg, Robert C.) (Thomas, Jacquelyn S.) (Fox, Edward J.)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

Linking customer management effort to customer profitability in business markets

1
(Bowman, Douglas) (Narayandas, Das)

Pricing of conspicuous goods: a competitive analysis of social effects

1
(Amaldoss, Wilfred) (Jain, Sanjay)

The Role of selling cost in signaling price image

1
(Shin, Jiwoong)

Why do some multinational corporations relocate their headquarters overseas?

1
(Birkinshaw, Julian) (Braunerhjelm, Pontus) (Holm, Ulf) (Terjesen, Siri)

CEO Compensation, Change, and Corporate Strategy

1
(Dow, James) (Raposo, Clara C)
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