Found 1386 results for your keywords: subject="Brand"
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Analisis efektivitas iklan komparatif: industri minuman dalam botol

1
(Yusuf, M. Anisaa) (Afifi, Adi Zakaria)

Pengaruh strategi Brand Extension dalam mereduksi Negatif Reciprocity Effect terhadap Parent Brand

1
(Afiff, Adi Zakaria)

Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step

1
(Muafi) (Siswanti, Yuni)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

The Effects of ingredient branding strategies on host brand extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Building brand community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

How business cycles contribute to private-label success: evidence from the United States and Europe

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

How country characteristics affect the perceived value of web sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Human brands: investigating antecedents to consumers' strong attachment to celebrities

1
(Thomson, Matthew)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Introduction to the marketing science institute special section on academic and practitioner coll…

1
(McAlister, Leigh)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Between two brands: a goal fluency account of brand evaluation

1
(Labroo, Aparna A.) (Lee, Angela Y.)

When will a brand scandal spill over, and how should competitors respond?

1
(Roehm, Michelle) (Tybout, Alice M.)

Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China

1
(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Another reason academics and practitioners should communicate more

1
(Lodish, Leonard M.)

How geographic variation persists: comments on "consumer packaged goods in the United States: Nat…

1
(Kruger, Michael W.)

Consumer packaged goods in the France: national brands, local branding

1
(Mela, Carl F.) (Ataman, M. Berk) (van Heerde, Harald)
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