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Hal. Akhir
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and…
1
(Luo, Xueming) (Donthu, Naveen)
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transform…
1
(Sherry, John F.) (Carpenter, Gregory S.) (Gebhardt, Gary F.)
How Country Characteristics Affect the Perceived Value of Web Sites
1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)
Corporate Social Responsibility, Customer Satisfaction, and Market Value
1
(Luo, Xueming) (Bhattacharya, C. B.)
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
1
(Srinivasan, Raji)
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
1
(Thomson, Matthew)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda
1
(Heide, Jan B.) (Wathne, Kenneth H.)
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
1
(Liu, Yong)
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…
1
(Gremler, Dwayne D.) (Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael)
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…
1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)
Ratios in Proportion: What Should the Shape of the Package Be?
1
(Raghubir, Priya) (Greenleaf, Eric A.)
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
1
(Luo, Xueming) (Slotegraaf, Rebecca J.) (Pan, Xing)
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
1
(Grier, Sonya A.) (Brumbaugh, Anne M.) (Thornton, Corliss g.)
Drivers of Brand Extension Success
1
(Volckner, Frasziska) (Sattler, Henrik)
The Emergence of Dominant Designs
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
How Does Enforcement Deter Gray Market Incidence?
1
(Dutta, Shantanu) (Bergen, Mark E.) (Antia, Kersi D.) (Fisher, Robert J.)
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Inc…
1
(Robinson, William T.) (Min, Sungwook) (Kalwani, Manohar U.)
Customer Satisfaction and Stock Prices: High Returns, Low Risk
1
(Mithas, Sunil) (Fornell, Claes) (Krishnan, M. S.) (Morgeson, Forrest V., III.)
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