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The Performance implications of fit among business strategy, marketing organization structure, an…
1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)
Corporate associations and consumer product responses: the moderating role of corporate brand dom…
1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)
Specific investments in marketing relationships: expropriation and bonding efects
1
(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)
Recapturing lost customers
1
(Blattberg, Robert C.) (Thomas, Jacquelyn S.) (Fox, Edward J.)
The Dynamic effect of innovation on market structure
1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
Linking customer management effort to customer profitability in business markets
1
(Bowman, Douglas) (Narayandas, Das)
Pricing of conspicuous goods: a competitive analysis of social effects
1
(Amaldoss, Wilfred) (Jain, Sanjay)
The Role of selling cost in signaling price image
1
(Shin, Jiwoong)
Why do some multinational corporations relocate their headquarters overseas?
1
(Birkinshaw, Julian) (Braunerhjelm, Pontus) (Holm, Ulf) (Terjesen, Siri)
CEO Compensation, Change, and Corporate Strategy
1
(Dow, James) (Raposo, Clara C)
The Strategy Process : Concepts, Contexts, and Cases
1
(Quinn, James Brian) (Henry M. Robert N.J.)
International strategic management
1
(Negandhi, Anant R.) (Savara, arun)
The Mind of The Strategist : The Art of Japanese Business
1
(Ohmae, Kenchi)
Managing strategy in the real world
1
(Ellis, R. Jeffery) (Allio, Robert J.)
The general manager and strategy formulation: objectives, missions, strategies, policies
1
(Dittrich, John E.)
Business Policy and Strategy : Conccepts and Readings
1
(Mc Carthy, Daniel J.) (Joseph R.C.)
What is Strategy - and doest it matter ?
1
(Whittington, Richarcd)
Global marketing strategy
1
(Douglas, Susan P)
Resources firms and strategies: a reader in the resouce-based perspective
1
(Nicolai J. Foss (Ed.))
Failsafe strategy: profit and grow from risks that others avoid
1
(Chatterjee, Sayan)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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